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Job DescriptionSenior Analysts sought by Archer Malmo Inc in Memphis, TN to gather, analyze, andvisualize data from paid, owned, and earned channels to help build cohesive storiesand comprehensive reports. Play an integral role in advancing the agencys overallanalytics and reporting capabilities.Remote work in the U.S. is allowed, with two annual trips to the HQ in Memphis,TN, each lasting about five days, for team and client meetings.ResponsibilitiesAnalyze large sets of data to find patterns and insights to inform and optimize communications plansOwn the development of regular client-facing reports and ad hoc analysisDevelop cohesive stories, integrating insights from paid, earned and owned channels and customer/first-party dataDefine measurement frameworks and KPIs in partnership with Paid Media Specialists and Comms StrategistsWork with the paid media and creative teams to develop A/B testing plans and analyze the findings to discover insights to inform future campaigns and planningCollaborate with the media team on the development and analysis of attribution models, brand lift studies and other measurement methodsWork in BI tools to build impactful data visualizations to tell cohesive and insightful storiesMaintain integrity of data connections to ensure data accuracy and reliabilityMinimum RequirementsBS degree in Business Analytics, Marketing Analytics or closely related fieldPlus 2-year experience as Business Analyst, Marketing Analyst, Media Analyst or closely related positionExperience must include working with: data analysis and comprehensive reportingBI tools like DOMO, TableauAnalytics tools like Google Analytics and Adobe AnalyticsExtracting tangible insights from large data setsStatistical models and SQL knowledgeGoogle Sheets or Microsoft Excel, and Google Slides or Microsoft PowerPointMust be willing to travel two times per year to HQ for up to 5 days each tripAble to communicate in English both orally and in writingWilling to work within a team environment, adapt to changes in project priorities40 hr/wk, 8:30AM-5PM CT Monday to Friday
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