About UsVerifiable is a provider credentialing and network monitoring platform delivering industry-leading AI, API, and software solutions to help healthcare organizations optimize operations at enterprise scale. Verifiable is a top Salesforce partner, winning the 2024 Salesforce Partner Innovation Award, and was named to Inc. 5000 2025. The team works with leading healthcare organizations such as Humana Dental, Talkspace, Headway, Empower Pharmacy, and others. Verifiable is a fast-moving, early-stage team that values impact, ownership, and follow-through—rolling up sleeves, diving into ambiguity, and taking end-to-end responsibility with urgency.About the roleWe’re looking for a Senior Manager, Organic Growth Marketing who thinks in full systems. You’ll own the content engine that drives discovery, the web experience that converts visitors into leads, and the optimization loops that make both better over time. This is a revenue-accountable position spanning content strategy, SEO/AEO, conversion rate optimization, and inbound channel performance. You’ll work closely with Product Marketing, Sales, Revenue Operations, and Customer Success to ensure every inbound touchpoint—from a blog post to a landing page to an LLM mention—generates and accelerates pipeline.Key ResponsibilitiesContent Strategy & Owned Content EngineDevelop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cyclesBuild a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week, expanding into guides, case studies, and visual content over timeOwn content atomization—every major asset (webinar, guide, case study) produces multiple downstream formats across channelsEnsure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpointsSEO & AEO StrategyOwn Verifiable’s optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search), including schema markup, semantic triples, and query fan-out structuresDrive non-branded organic growth—Verifiable captures ~25% of traffic from non-branded terms despite nearly 1M non-branded impressionsMonitor how LLMs (OpenAI, Gemini, Perplexity) categorize Verifiable and develop strategies to correct miscategorization and improve share of voicePartner with web/dev to maintain technical SEO health across the Webflow siteConversion Rate Optimization (CRO)Own strategy and execution for inbound conversion paths—demo request forms, gated content, landing pages, and key entry pointsBuild and manage a continuous A/B and multivariate testing program tied to pipeline outcomes, not just form fillsPartner with Marketing Ops and RevOps to track lead quality downstream and collaborate with Product Marketing to ensure website messaging resonates with target buyersVideo & Webinar ProgramsLead end-to-end webinar and video production—scripting, guest management, post-production, and distributionScale the webinar program from 2–3 to 6–8 per year, with each program generating net-new pipeline and producing downstream assets including blog posts, social clips, and sales snippetsSocial Media & CommunityDefine and own Verifiable’s voice on LinkedIn and Reddit—the two platforms most actively tapped by LLMs for brand sentimentPartner with internal SMEs to build a thought leadership content system that extends reach beyond the brand pageImplement social listening to track sentiment shifts and brand mentions month-over-monthQualifications8+ years in inbound, content, or growth marketing with at least 5 years in B2B SaaSProven track record building inbound programs that drive measurable pipeline—specific examples requiredHands-on CRO experience: has owned A/B testing programs and conversion funnel optimization and can connect results to pipelineStrong SEO fundamentals including keyword research, on-page optimization, schema markup, and technical SEO awarenessFluent in AEO/AI search—understands how LLMs source and surface content and has experimented with it firsthandEnd-to-end video and webinar production experienceExceptional writer and editor—translates complex or technical concepts into content that resonates with business buyersExperience with complex B2B sales cycles and multi-stakeholder buying decisionsNice-to-HaveExperience building third-party placement programs—guest posts, byline articles, podcast appearances—with a focus on LLM citation value, not just backlinksExperience operationalizing a reviews program in partnership with Customer Success across platforms like G2 and CapterraMore About VerifiableWe’ve grown to almost 150 employees in 5 years; steady revenue growth enabled a $27M Series B led by Craft Ventures, bringing total funding to $47M.Remote work: fully distributed across the US and internationally.Benefits include Health/Vision/Dental plans, unlimited PTO, new Apple equipment, and startup equity as part of your comp package.
