Demand Generation Specialist at Kinsta | Torre

Demand Generation Specialist

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Full-time

Legal agreement: Employment

Compensation
USD33k - 54k/year
Non-negotiable
location_on
Hybrid (United States)
Posted almost 6 years ago

Responsibilities


• Investigate, develop, and implement lead generation strategies. • Work with other members of Kinsta’s marketing team in the implementation of new strategies and campaigns. • Manage the creation of materials to be used in lead capture campaigns such as advertisement graphics, ebooks, white papers, etc. • Measure the results of each lead generation strategy and refine strategies over time to improve performance. • Perform A/B testing to minimize cost per lead and to maximize lead capture volume. • Collaborate closely with other team members to ensure that Kinsta’s lead generation activities are properly aligned with sales priorities and complementary marketing activity.