RESPONSIBILITIES
- Own, lead, and grow the entire digital marketing function
- Create, launch, and optimize Google Ads and Meta Ads campaigns
- Develop strategies that consistently generate motivated seller leads looking for fast cash offers
- Manage ad creatives, messaging, funnels, and overall lead flow
- Coordinate with creative teams (editors and designers) to ensure high-quality, high-performing creatives
- Provide clear direction on which creatives to test, improve, or kill
- Conduct market research, keyword research, and campaign analysis to improve performance
- Apply manual bidding strategies when appropriate — not relying only on automation
- Manage marketing budgets, including when to scale spend and when to pull back
- Monitor lead quality and work closely with the sales team to improve conversion
- Report insights, performance breakdowns, and recommendations to leadership
- Act as a strategic advisor, not an order taker
- Test and expand into new channels as the market evolves (TikTok, Instagram, YouTube, and other emerging paid channels)
REQUIREMENTS
- Strong hands-on experience with Google Ads and Meta Ads
- Experience with manual bidding strategies and advanced keyword research
- Proven ability to generate high-intent inbound leads
- Experience marketing for real estate companies or real estate wholesalers
- Strong understanding of funnels, landing pages, and lead qualification
- Leadership experience managing or owning a marketing function
- Ability to provide expert consulting and challenge leadership when needed
- Ownership mindset with clear accountability for results
- Comfortable learning fast, testing intelligently, and adapting based on data
Performance expectations:
- Minimum target of 40% lead quality
- Consistent flow of motivated seller leads
- Continuous testing, optimization, and improvement
This is not a junior, entry-level, or execution-only role. If you do not have leadership experience, this role is not for you.
