We’re looking for a Growth Marketing Manager to lead full-funnel campaigns that improve stage-to-stage conversion, accelerate sales velocity, and increase adoption of Second Nature’s resident experience platform. This role is ideal for a marketer who thrives at the intersection of strategy, analysis, and execution and knows how to turn warm leads into high-value customers.You'll drive targeted campaigns that improve pipeline performance, expand customer value (ARPU), and deepen engagement with our platform. You'll own campaign execution, nurture strategy, and performance reporting within our HubSpot instance — testing and iterating your way to the tactics that move the funnel.You’ll report to the Director of Demand Generation and collaborate cross-functionally with product marketing, content, RevOps, and sales to launch campaigns that directly support acquisition, onboarding, expansion, and retention.What You’ll OwnLead Integrated, Full-Funnel CampaignsPlan and execute omnichannel campaigns that support product launches, sales motions, and partner initiativesBuild and manage campaign calendars, briefs, and roadmaps to ensure clear alignment and timely executionTranslate go-to-market messaging into campaign-ready assets—marketing emails, sales emails, landing pages, live chat scripts, and moreLaunch segmented email nurtures and marketing automations that increase stage-to-stage funnel conversion and accelerate deal cyclesDevelop lifecycle campaigns that improve interest, cross-sells, and activations across our suite of resident benefit servicesPartner with sales and customer teams to ensure campaigns align with buyer needs and drive tangible revenue outcomesMonitor campaign performance across the funnel and translate insights into clear, actionable recommendationsRun structured tests — messaging, offer, channel, and cadence — to identify what reliably moves conversion, and scale what worksEnsure accurate attribution and data hygiene in partnership with Marketing Ops and RevOpsServe as the day-to-day marketing owner of our HubSpot instance—building workflows, lists, automations, forms, and emailsImprove segmentation and routing to better support campaign execution and sales follow-upContinuously enhance the system to support evolving team needs and campaign complexityAbout YouCampaign Strategy & ExecutionExperience leading multi-channel and email nurture campaigns that generate measurable funnel impactSkilled at developing briefs, messaging frameworks, and customer journeys aligned to GTM goalsCross-Functional CollaborationHighly organized and detail-oriented project managerComfortable working across teams to keep initiatives moving and alignedAnalytics & OptimizationStrong analytical mindset with the ability to translate funnel metrics into insightsFamiliar with building reports and dashboards that drive decision-makingMessaging & Audience TargetingAdept at adapting messaging for segmented audiences (B2B2C) including property managers and residentsSkilled at turning complex offerings into concise, high-impact content that gets noticed in crowded inboxesWhat We're Looking For3–5 years of experience in B2B marketing, ideally in SaaS, proptech, or a dual-audience (B2B2C) environmentHands-on experience with HubSpot (required), plus Chili Piper, Salesforce,
Customer.io, and project management tools like Asana or MondayProven track record of designing, launching, and optimizing campaigns that drive revenueStrong understanding of lead lifecycle, funnel metrics, and marketing automation best practicesProactive, self-starter mindset with the ability to thrive in a fast-paced, high-growth environmentRemote Work StatementThis is a remote-first, work-from-home position with required bi-annual in-person company meetings in January and July (business travel covered by Second Nature). You must be available during scheduled working hours, with a distraction-free work environment and reliable high-speed internet.Why Second Nature?🩺 Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan📍 Location: Work Remotely from anywhere in the US📆 Flexibility: Open PTO and sick days🤩 Culture: Diverse, inclusive, supportive, and growth-focused🚀 Growth: Be part of a fast-growing team building a new category and making a real difference💻 The Product: Award-winning, customer-loved platform that truly delivers on our missionCompensation Range: $110K - $115K
5 days ago