About the Role We're seeking a strategic and results-driven Senior ABM Manager to lead our Account-Based Marketing initiatives across North America. In this role, you'll design and execute highly personalized marketing campaigns targeting our most valuable accounts, driving pipeline acceleration and revenue growth. You'll partner closely with Field Marketing, Sales, and Product Marketing teams to develop targeted strategies that resonate with C-suite and IT Practitioners in key decision-making roles.Key Responsibilities ABM Strategy & Planning – Develop and execute multi-year ABM strategies aligned with company revenue goals; identify, prioritize, and tier target accounts based on revenue potential and strategic fitCampaign Development – Design and launch integrated ABM campaigns including personalized email, content, paid media, events, and direct outreach; coordinate with PMM on messaging and sales enablement6sense & Reachdesk Optimization – Leverage 6sense for predictive account intelligence, intent data, and account scoring; utilize Reachdesk for multi-channel personalized outreach and campaign orchestrationSales Alignment – Partner with Sales leadership to define account selection criteria, establish ABM playbooks, and create feedback loops that drive continuous improvementCross-Functional Leadership – Lead collaborative planning with Product Marketing, Demand Generation, Digital Marketing, Sales Development, and Customer Success; serve as ABM ambassador across the organizationPerformance Management & Optimization – Track ABM metrics (influenced pipeline, win rate, velocity, CAC, ROI); conduct regular analysis and optimize campaigns based on account engagement and conversion dataTools & Technology – Manage ABM platforms, marketing automation, CRM integrations, and analytics; identify and implement technology that enables scalable personalizationReporting & Insights – Deliver monthly/quarterly performance reviews to leadership; translate ABM results into actionable insights for Sales and executive stakeholdersTeam Development – Build and mentor ABM team members (if applicable); establish best practices and training processesRequired Qualifications 5+ years of marketing experience with at least 3+ years in ABM or enterprise/complex sales marketingHands-on experience with 6sense – demonstrated proficiency in account selection, intent data analysis, and campaign executionHands-on experience with Reachdesk – proven ability to orchestrate multi-channel campaigns and drive personalized outreach at scaleProven ability to design and execute ABM campaigns that drive pipeline and revenue impactStrong understanding of B2B sales processes, deal cycles, and customer buying committeesExperience with additional marketing platforms (e.g., Marketo, Salesforce, Sigma)Demonstrated expertise in marketing analytics, data interpretation, and ROI measurementExcellent cross-functional collaboration and stakeholder management skillsAbility to translate business objectives into clear marketing strategies and executable plansBachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)Preferred Qualifications Experience in technology, SaaS, or enterprise software industriesFamiliarity with LinkedIn Sales Navigator, Salesforce, or similar toolsBackground in demand generation, product marketing, or field marketingKnowledge of sales methodologies (MEDDIC, SPIFF, etc.)Experience managing ABM team members or coordinating across distributed teamsCertification in marketing strategy, ABM, or account managementTrack record of building scaled ABM programs from the ground upExperience integrating 6sense and Reachdesk with marketing automation and CRM platforms
15 days ago