Manager, Inbound Marketing at SmartBug Media | Torre
Manager, Inbound Marketing
Report
SmartBug Media

Manager, Inbound Marketing

SmartBug Media
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
USD15 - 45/hour
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities

• Create the vision and marketing strategy for your clients, then work with your team of consultants, copywriters, designers and developers to deliver on that strategy and vision. • Create new clients’ Inbound Marketing Playbook and Gap Analysis based on client and customer interviews, research and collaboration with our team. • Serve as the primary liaison and representative of SmartBug Media™ for your clients — you are the extension of their team and will be expected to know their business as well as they do. • Assist and empower clients with the results, knowledge, content and tools to not only get their buy-in, but to evangelize their success through their organization. • Become an expert at inbound marketing tactics including blogging, social media marketing, search engine optimization, eBook/white paper/video content creation, website updates, email marketing, and others. • Become a HubSpot and SmartBug™ process ninja and keep up with software updates and best practices, educating your teammates as required. • Execute your clients’ inbound marketing plans proactively in order to meet schedules, performance, and budget goals. • Take the lead in creating monthly performance reports to highlight wins, areas of improvement and recommendations for future programs. • Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit. • Become the resident expert on your clients industry and marketing. • Contribute to client and internal content development, which requires strong writing skills. • Practice your craft by contributing to SmartBug Media’s blog and social media presence. • Other responsibilities as assigned • Have fun and make some great friends!
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