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Responsibilities
As a contract-based Marketing Specialist, you will support a fast-paced, collaborative marketing team within a dynamic, end-to-end corporate marketing department. Reporting to the Manager of School Marketing, you will help execute omni-channel campaigns that drive new student enrollment and increase engagement across Stride’s portfolio of online schools.In this role, you will support our schools by collaborating with cross-functional teams—including creative, demand generation, web, analytics, email, product, organic social, enrollment, and external agencies—to deliver marketing programs with accuracy and consistency. This position provides exposure to a wide range of marketing channels and offers an opportunity to build foundational marketing skills while supporting Stride’s mission and enrollment goals.SUMMARY:The Marketing Specialist (Contract) supports the planning, development, and execution of marketing campaigns in support of Stride’s core business—our management of 70+ online schools. This role is execution-focused and designed to build core marketing capabilities through hands-on project support, coordination, and campaign executionIn this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. As Stride’s K–12 schools represent a strategic business priority, this role offers an early-career opportunity to gain experience in a collaborative, mission-driven marketing organization.ESSENTIAL FUNCTIONS:Support the execution of marketing campaigns that drive enrollment, awareness, and engagementCoordinate with internal teams and external partners to support timely delivery of campaign assets across channelsAssist with the development of messaging and marketing content aligned to school value propositions and audience needsSupport collaboration with earned media agencies to execute local and regional awareness campaignsPartner with creative, product, and school teams to ensure campaign materials accurately reflect product features and beneftsApply market research insights as directed to support campaign positioning and executionSupport A/B testing initiatives and assist with documenting results and learningsTrack and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysisMaintain organized documentation for campaign plans, timelines, deliverables, and resultsAssist with new product launches by supporting cross-functional coordination and asset developmentEnsure timely, accurate communication with stakeholders under guidance from senior team memberBuild foundational knowledge of digital marketing channels, tools, and best practicesStay informed on trends in K–12 education and digital marketing to support ongoing learningThis position has no formal supervisory responsibilities. There may be opportunities to supervise and mentor interns.MINIMUM REQUIRED QUALIFICATIONS:1–2 years of professional or internship experience in marketing, communications, or a related field OR Equivalent combination of education and experienceStrong organizational skills with attention to detailAbility to follow processes and manage assigned tasks with guidanceStrong written and verbal communication skillsWillingness to learn new tools, platforms, and marketing conceptsHigh standards for accuracy, quality, and accountabilityCertificates and Licenses: None required.OTHER REQUIRED QUALIFICATIONS:Ability to manage priorities and meet deadlines in a fast-paced environmentStrong interpersonal and collaboration skillsAbility to work both independently and within a team-oriented environmentExcellent presentation skills with ability to leverage technology effectivelyAbility to travel 10% of the time (minimal e.g. school board meetings / video shoot / team building events)Ability to clear required background check DESIRED QUALIFICATIONS:Experience or interest in the K–12 education or edtech sectorPrevious collaboration with cross-functional remote teamsStrong strategic thinking, analytical thinking, problem-solving skillsWORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations
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