About the CompanyOur client is a performance-driven digital marketing company focused on helping law firms grow through strategic online visibility and lead generation. The team works across SEO, PPC, local search, content, video, and social media, always with a strong focus on execution, measurable results, and continuous improvement.About the RoleWe're looking for a Search Strategist to join our team and support the planning, execution, and optimization of digital search strategies across multiple channels. This role is ideal for someone with solid hands on experience in SEO and paid search, who understands how different digital channels work together to drive visibility, leads, and growth. You'll collaborate with internal teams to develop strategies, monitor performance, identify opportunities, and help improve campaign and content effectiveness across client accounts.ResponsibilitiesDevelop and support search strategies across SEO, PPC, local search, and content initiativesManage and optimize SEO efforts, including on page SEO, technical SEO recommendations, content alignment, and authority building initiativesSupport paid search strategy and performance analysis for Google Ads and Local Service Ads campaignsIdentify search intent opportunities and help shape content strategies that improve rankings, engagement, and lead generationCollaborate with content, video, and social teams to ensure content distribution supports visibility and performance goalsMonitor website performance, indexing, crawlability, page structure, and other technical SEO factorsTrack and analyze results using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and campaign dashboardsTurn performance data into actionable insights and recommendationsSupport optimization efforts focused on traffic quality, conversions, cost per lead, and overall campaign efficiencyStay up to date on trends and best practices in SEO, paid media, AI search, local search, and digital content strategyWork closely with team members to maintain execution quality and ensure strategies are aligned with client goalsRequirements and Skills3+ years of experience in SEO, PPC, or digital search strategyStrong understanding of SEO fundamentals, including technical SEO, on page optimization, content strategy, and link buildingExperience with Google Ads and paid search campaign analysisFamiliarity with Local SEO, Google Business Profile, and Local Service Ads is a plusExperience using Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar toolsAbility to analyze performance data and identify clear opportunities for improvementUnderstanding of search intent, conversion optimization, and digital content performanceStrong communication and collaboration skillsAdvanced English, both written and spokenAgency experience is a plusNice to HaveExposure to YouTube SEO, video strategy, or social media distributionFamiliarity with AI driven search trends and evolving search behaviorExperience working with legal marketing or lead generation businessesAbout LatamforceLatamforce is a nearshoring staffing agency that connects U.S. based companies with top remote talent across Latin America. We specialize in helping companies hire high performing professionals in digital marketing, operations, customer support, and other business critical functions. Our approach is personalized, fast, and quality driven, ensuring the right match for both clients and candidates.
5 days ago