About the RoleWe are looking for an experienced PPC Media Buyer to own and scale paid search campaigns across Google Ads and Microsoft Advertising (Bing). You will be responsible for driving high-quality inbound traffic from homeowners actively searching for home improvement services — and translating that traffic into verified leads that meet strict quality thresholds.This is a hands-on, data-driven role at the intersection of performance marketing and lead generation. You will work closely with media buyers, analytics, and partner teams to continuously optimize campaign economics and improve unit-level profitability.Requirements3+ years of hands-on Google Ads experience managing accounts with $30K+ monthly spendProven track record in lead generation campaigns (home services, insurance, finance, or similar verticals preferred)Deep knowledge of Google Ads: Smart Bidding, Search, PMax, Dynamic Search Ads, audience layeringExperience with Microsoft Advertising (Bing)Analytical mindset: comfort with Excel / Google Sheets, GA4, and attribution modelingAbility to interpret downstream metrics (not just CTR and CPC) and tie campaigns to business outcomesNice to HaveExperience with ping/post or lead aggregator modelsFamiliarity with tracking tools: Google Tag Manager, Hyros, RedTrack, Voluum, or similarExperience with call tracking and pay-per-call campaignsGoogle Ads certificationKey Responsibilities- Campaign Management:Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formatsOwn end-to-end campaign structure: account architecture, ad groups, keyword sets, match types, bidding strategyWrite and test ad copy; manage creative rotation and A/B testing at the ad levelMonitor and optimize bids, budgets, and Quality Scores on a daily basis- Lead Quality & Unit Economics:Optimize campaigns against CPL (cost per lead) and downstream quality metrics: appointment rate, sold rate, return rateWork with tracking and analytics teams to ensure full-funnel visibility from click to conversionIdentify and suppress low-quality traffic sources, placements, and search termsMaintain CPL within agreed targets while scaling volume without sacrificing quality- Reporting & Analytics:Build and maintain performance dashboards; report weekly on key KPIs and budget pacingConduct regular campaign audits and competitive analysisProvide structured insights and recommendations to leadership based on data- Testing & Growth:Run structured tests: bidding strategies, audience targeting, landing page variants, ad formatsStay current on Google and Microsoft platform updates, beta features, and industry trendsCollaborate with SEO and brand teams to align paid and organic strategiesYour performance will be evaluated against the following targets:CPL within agreed vertical benchmarksLead appointment rate ≥ 15%Lead return rate < 15%Sold rate ≥ 2%Month-over-month volume growth without quality degradationWho You AreYou think in unit economics, not just media metricsYou are comfortable with ambiguity and able to prioritize what moves the needleYou take ownership - if a campaign is underperforming, you diagnose it and fix itYou communicate findings clearly to non-technical stakeholdersYou are proactive about learning new platform features and testing them systematicallyHow to ApplyPlease send your CV along with a brief note covering:The verticals and budgets you have managedYour approach to lead quality optimization in paid searchOne example of a campaign turnaround or significant improvement you drove
13 days ago