Build the brand that changes how society sees caregiving63 million Americans are family caregivers—and yet, the healthcare system is not built for them. At Nolia Health, we are changing that. We are an AI-enabled clinical platform integrating family caregivers into the healthcare system, delivering therapy, care navigation, and clinical support—all covered by insurance. Our model drives better outcomes, reduces strain on the system, and fundamentally reshapes how caregiving is understood and valued. This is not just another healthcare company. This is a category-defining movement. We’re looking for a Head of Marketing to build one of the most important consumer healthcare brands of the next decade.The roleThis is a rare opportunity to own marketing end-to-end at a breakout, mission-driven company—and to define how millions of families discover and engage with Nolia. You will sit at the intersection of:Brand and storytellingD2C growth and performance marketingPartnership-driven distribution (health systems, payors, community)You’ll work directly with the leadership team to build a marketing engine that is both deeply human and highly scalable.What you’ll do1. Build an iconic, trusted consumer brandCraft and evolve Nolia’s brand into the defining voice for caregiversDevelop messaging that is emotionally resonant, clinically credible, and culturally impactfulLead creative across all channels (web, social, content, campaigns)Position Nolia as the category leader in caregiver support2. Own and scale D2C growthBuild and optimize a high-performing growth engine across paid, organic, and lifecycle channelsLead performance marketing (Meta, Google, emerging channels)Drive continuous experimentation on CAC, conversion, and funnel efficiencyPartner with product and ops to improve end-to-end user journey3. Develop a powerful content & community flywheelBuild a content ecosystem that educates, supports, and activates caregiversEstablish clinician-led thought leadership and trust-driven contentExpand organic channels (social, SEO, community, partnerships)Turn Nolia into a go-to destination for caregiving guidance4. Lead partnership marketingDesign and execute marketing strategies with:Health systemsMedicare Advantage plansCommunity organizationsBuild co-branded campaigns and referral growth loopsTranslate enterprise partnerships into consumer growth5. Build and lead the marketing functionHire and manage a small, high-performing teamOwn budget, channel mix, and ROIBring structure, rigor, and creativity to a fast-moving environmentBe both strategic and deeply hands-onWho you areYou’re not just a marketer—you’re a builder of movements and systems.You likely have:8–12+ years in marketing, with experience in consumer-first, high-growth companiesEarly-stage or startup experience where you’ve built from 0 → 1 or 1 → 10Proven success scaling D2C performance marketingExperience building or shaping a beloved consumer brandStrong intuition for what resonates emotionally—and what convertsYou might also have:Experience in healthcare, digital health, or regulated industries (a plus, not required)Experience working with multi-channel distribution (D2C + partnerships)What makes you exceptionalYou care deeply about craft—words, visuals, tone, experienceYou are analytical and creative (you can move between CAC models and storytelling seamlessly)You are obsessed with the customer—especially underserved populationsYou thrive in ambiguity and move quickly without perfect informationYou want to build something that actually mattersWhy this role mattersCaregivers are the invisible backbone of our healthcare system—and they’ve been overlooked for decades. At Nolia, we’re:Reducing emergency department utilizationImproving adherence and outcomesSupporting families through one of the hardest experiences of their livesYour work will determine:Whether caregivers find us when they need help mostWhether they trust us enough to engageWhether this becomes a category-defining brandCompensation & benefits (suggested)Competitive base salary + meaningful equityHealth, dental, vision insuranceFlexible, remote-first cultureOpportunity to build and lead a core function from the ground upWhat success looks likeIn 12–18 months, you have:Built a category-defining caregiver brandScaled a repeatable, efficient D2C acquisition engine across the countryEstablished Nolia as a trusted voice in caregiving nationallyCreated durable growth loops across content, performance, and partnershipsFinal noteWe are looking for someone who wants more than a job. We’re looking for someone who wants to change how caregiving is understood in this country—and build the brand that makes it happen.
