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2 months ago
Requirements and responsibilities
WALMART ADVERTISING SPECIALISTWHO YOU AREYou know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.DAY-TO-DAYPlan, manage, and execute digital media buys across a variety of ad platforms for multiple clients simultaneously.Full understanding and execution of paid search and social advertisingContinuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.Create and analyze campaign performance reports to inform relevant teams.Prepare research and insights to inform ongoing media recommendations.Manage budget allocations and bid parameters to deliver most efficient results.Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.Constantly learn and experiment new effective bidding, ad placement, and management techniques.Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.Participate in budget allocation for different channels and platforms.WHAT YOU BRINGExperience in digital advertising, including paid search and socialA track record in driving success in any or all of the following platforms: Walmart, Instacart, Amazon.Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.Excellent organization, tactical, analytical/data management, Excel, and communication skills.Job Type: Full-time#BI-Remote
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