Job Title
Sr. Project Marketing Manager and Social Media Head
Role Overview
Together Light Inc. (TLI) is a multi-brand international enterprise operating leading platforms in niche global services, including Christian Filipina (CF) (online matchmaking and dating), Filipina Visa (FV) (immigration and visa consulting), and Harmony Travels (HT). With a global, remote workforce of over 200 professionals, TLI is seeking a results-driven, highly analytical Chief Marketing Officer (CMO).
As Sr. Project Marketing Manager and Social Media Head, you will serve as the executive driver of TLI’s overall growth strategy across all marketing verticals. You will bridge the gap between high-level vision and execution, taking complete ownership of customer acquisition, retention, funnel optimization, brand reputation, and revenue expansion. You will lead an international marketing team while diving deep into operational details to ensure maximum ROI and sustainable revenue growth.
Key Responsibilities
1. Growth Strategy & Multi-Channel Customer Acquisition
Revenue Growth Ownership: Develop and execute multi-channel growth strategies to increase top-line revenue and profitability across all TLI verticals (Christian Filipina, Filipina Visa, Harmony Travels).
Paid Media Optimization: Directly oversee and scale paid media investments, including Google Ads, Bing Ads, Meta Ads, and specialized ad networks, ensuring optimal customer acquisition cost (CAC) and return on ad spend (ROAS).
Strategic Partnerships & Influencer Channels: Build and expand high-yielding affiliate, partnership, and influencer marketing programs to drive new user acquisition pipelines.
SEO & Content Strategy: Oversee content creation, search engine optimization (SEO), link-building campaigns, and structured data implementation to dominate organic search rankings.
2. Funnel Optimization, CRO & Lifecycle Marketing
Conversion Rate Optimization (CRO): Continually test, refine, and optimize landing pages, lead capture mechanics, registration funnels, and pricing models to increase visitor-to-paid conversion rates.
Lifecycle & Email Marketing: Architect sophisticated email marketing and lifecycle retention automation campaigns across user databases to maximize engagement, lower churn, and reactivate inactive users.
Product & Offer Experimentation: Partner with Executive Leadership to test new service tiers, promotional offers, and messaging frameworks grounded in user feedback and data analysis.
3. Data Analytics & Performance Modeling
Spreadsheet Mastery & Funnel Analytics: Act as the primary analytical engine for the marketing department. Track, model, and analyze every stage of the user acquisition and conversion funnel.
ROAS & Unit Economics Tracking: Monitor lifetime value (LTV), CAC, payback periods, and multi-touch attribution metrics to allocate capital efficiently across marketing channels.
Reporting & Forecasting: Deliver clear, quantitative reports to the CEO and leadership board, outlining performance trends, ROI metrics, and actionable growth opportunities.
4. Leadership, Team Management & Operational Integrity
Team Leadership & Mentorship: Lead, coach, and manage a diverse global marketing team (paid media specialists, content creators, designers, social media managers, and SEO specialists).
Hands-On Oversight: Combine macro-level management with micro-level detail checks—actively auditing campaigns, ad copy, landing pages, and workflow executions to maintain top-quality standards.
Procedural Compliance: Operate within and refine TLI’s extensive library of Standard Operating Procedures (SOPs), establishing clear team KPIs, daily progress updates, and routine 1-on-1 performance reviews.
Key Qualifications & Requirements
Experience: 8–15+ years of progressive marketing experience, with at least 3–5 years in a senior leadership role (CMO, VP of Marketing, or Director of Marketing) within D2C, matchmaking, SaaS, or high-growth tech platforms.
Technical & Paid Media Expertise: Deep, practical knowledge of paid ad platforms (Google Ads interface, Bing, Meta), campaign bidding strategies (including value-based bidding), conversion tracking, and analytics tools.
Analytical Capability: Advanced modeling and spreadsheet skills (Excel / Google Sheets) with a proven track record of using data to drive strategy and optimize marketing budgets.
Lifecycle & Email Marketing Mastery: Demonstrated experience segmenting large user databases, running automated re-engagement funnels, and driving revenue through lifecycle campaigns.
Global Remote Team Management: Proven ability to manage, mentor, and hold accountable remote international marketing teams across multiple time zones.
Execution Mindset: Highly organized self-starter who balances strategic thinking with aggressive daily execution and detail-level involvement.
