DescriptionPaid Acquisition LeadThis is an internal role at ScaleSource, a remote staffing agency. You will not be placed with a client. You'll own paid acquisition for ScaleSource itself, working directly with Sales, Operations, Marketing, and Development to turn ad spend into qualified pipeline and revenue.What This Role Actually IsScaleSource doesn't need someone who launches campaigns and reports on impressions or clicks. We need someone who owns the full funnel:Ad → Landing Page → Lead Capture → Booked Sales Call → Qualified Opportunity → Sales Pipeline → Closed RevenueIf something anywhere in that chain is blocking revenue, whether it's targeting, creative, the landing page, the offer, tracking, follow-up, or the channel itself, it's your job to find it, test a fix, and measure the result. The goal isn't a good-looking ad dashboard. It's a paid acquisition system that reliably produces sales-qualified pipeline and revenue.What You'll OwnBuild, launch, and optimize paid campaigns across Meta, Google, LinkedIn, YouTube, TikTok, and other channels when the business case supports itOwn the funnel end to end, and diagnose exactly where it's breaking: targeting, creative, landing page, offer, or follow-upContinuously optimize landing pages for conversion, working with Marketing and DevelopmentBuild and maintain audiences: retargeting, first-party data, lookalikes, and lead listsKeep attribution clean across Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, CRM, and UTMsRun a structured testing roadmap. Every meaningful test needs a hypothesis, an expected result, and a way to measure itWatch competitors and market trends for audiences, messaging, and creative angles worth testingBuild reporting that ties ad spend directly to pipeline and revenue, not just platform metricsWork with Sales on lead quality, objections, show rates, and pipeline progression, and turn that feedback into real changes to targeting and creativeMake budget calls based on pipeline and revenue evidence, not platform preference, and recommend what to scale, continue, rebuild, or cutHow Success Is MeasuredNorth StarThree numbers this role is ultimately accountable for. Everything else exists to explain why they're moving.Paid-Sourced Sales-Accepted Pipeline — how much qualified pipeline paid acquisition is generatingPaid-Sourced Closed-Won Revenue — how much revenue can be attributed back to paid acquisitionBlended Customer Acquisition Cost — evaluated against ScaleSource's actual unit economics and CAC payback period, not an outside benchmarkReal TargetsCore paid landing pages: under 2.5 seconds LCP on mobileSales call show-up rate: 70%+SQL acceptance rate: 80%+ once qualification criteria are establishedEnd-to-end conversion tracking completeness: 95%+Platform vs. CRM conversion variance: under 15%, investigate anything higherStructured tests launched: 4+ per month, with a 20-40% win rate as a healthy range. A test only counts if it has a hypothesis, expected outcome, measurement method, result, and next actionEverything else, CTR, CPC, CPM, cost per lead, lead-to-SQL rate, cost per booked call, blended CAC, and win rate, gets a real baseline established first, then improved from there. These are diagnostic and progress metrics, not fixed targets, and none of them count as success on their own if they don't translate into qualified pipeline.Cadence: lead-quality review with Sales weekly, funnel and pipeline review weekly, budget allocation review monthly or sooner when the data calls for it.What Success Looks Like at 90 DaysBy the end of 90 days, ScaleSource should have moved from experimenting with paid advertising to operating a measurable system tied to pipeline and revenue. The expectation isn't that every campaign wins in 90 days. The expectation is that we stop guessing.By Day 30: Understand and Instrument the FunnelAudit existing campaigns, creative, offers, landing pages, and conversion flowVerify tracking end to end: ads, landing pages, forms/Calendly, GA4, pixels/tags, CRMBuild full-funnel reporting from spend through closed revenueSet up a documented testing roadmap and a regular feedback loop with SalesBy Day 60: Establish Baselines and Start ImprovingEstablish real baselines: lead-to-SQL rate, cost per booked call, conversion rates, blended CAC, lead quality by channelLaunch campaigns in the channels and verticals with the strongest case, and start testing audiences, creative, offers, and landing pagesShip at least one real landing page or funnel improvementShow at least one case where sales feedback changed targeting, creative, or messagingBy Day 90: Prove the Acquisition PathA funnel that's measurable end to end, from ad to closed revenueMeasurable improvement on at least one full-funnel metric over the established baselineReal cost-per-qualified-call and blended CAC numbers establishedAt least one budget reallocation made on pipeline or revenue evidence, not platform preferenceA clear recommendation on where the next ad dollar should go, and what should be scaled, continued, rebuilt, or stoppedRequirementsRequired QualificationsPlease do not apply unless you meet these requirements.You've personally managed paid campaigns with measurable conversion or revenue outcomes, and can walk one through end to end: ad, landing page, conversion, pipeline, revenueHands-on experience with at least two of: Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, TikTok AdsReal experience with tracking and attribution: Meta Pixel, LinkedIn Insight Tag, Google Tag Manager, GA4, or CRM attributionYou know the difference between a platform metric and an actual business outcome, and you use sales feedback and funnel data, not just ad-platform data, to make decisionsYou're comfortable testing your own assumptions and changing direction when the data says you're wrongStrong written and spoken EnglishThe strongest candidates will be able to show actual numbers from campaigns they personally owned.Preferred QualificationsThese are not required, but they are a strong plus.Experience running paid acquisition for a B2B or service-based companyExperience optimizing landing pages and conversion rates directlyExperience working closely with Sales on lead qualification and pipelineAgency experience where you were accountable for both spend and business resultsComfortable using AI and automation tools for research, analysis, creative, and reportingTools You May UseYou don't need experience with every tool, but you should be comfortable learning new platforms quickly.Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, YouTube Ads, TikTok AdsGoogle Tag Manager, GA4, Meta Pixel, LinkedIn Insight TagCRM and sales pipeline toolsReporting and dashboard toolsLanding page and conversion toolsAI and automation toolsWho This Role Is Perfect ForYou think like a growth operator, not just a media buyerYou move fast, without waiting on someone else to unblock youYou care about pipeline and revenue more than impressions and clicksYou want ownership of the entire acquisition system, not just the ads inside itYou use data to decide what happens next, and you're comfortable being wrongYou work directly with Sales, Marketing, Operations, and Development without waiting for someone else to diagnose the problemWho This Role Is NOT ForThis role is not for someone who:Considers the job done once a campaign is liveReports platform metrics as proof that something workedOptimizes for cheap clicks or cheap leads over real pipelineIgnores what happens to a lead after it hits SalesNeeds a fixed playbook before making a decisionKeeps spending on a channel out of preference rather than performanceThis is an ownership role.BenefitsWhat Is In It For You$1,500 USD/monthFull-time, fully remote, work from anywhereOwnership of ScaleSource's paid acquisition strategy and funnelDirect collaboration with Sales, Marketing, Operations, and DevelopmentThe chance to build the acquisition system, not inherit oneA company that measures outcomes, encourages testing, and expects decisions backed by real dataWhere You Will Be WorkingScaleSource is a remote-first company with team members across multiple countries. We operate using EOS: clear goals, weekly scorecards, direct feedback, accountability, and measurable outcomes. You'll work closely with Sales, Marketing, Operations, and Development toward one goal: turning paid acquisition into qualified pipeline and revenue.How to ApplyHit apply. You will be asked a short set of screening questions. Specific, numbers-based answers are expected, and vague answers will not move forward. If you have the right experience and you put in the effort, it gets noticed.At a later stage of the process, we may ask you for a short video submission.
10 days ago