Brand & Growth Marketing Manager at Southern Pool Designs | Torre

Brand & Growth Marketing Manager

Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time

Legal agreement: Contractor

Currency exchange and payroll taxes to be paid by:

Depends on the location of the candidate

Base compensation
USD300 - 700/month

+ Bonuses (up to 20% of base compensation)

Non-negotiable
location_on
Remote (anywhere)
Posted about 1 year ago

Responsibilities


This role blends creativity, technical expertise, and strategic thinking. You’ll own our digital presence, content creation, and builder outreach programs driving leads, sharpening our advertising strategy, and keeping Southern Pool Designs top-of-mind with both homeowners and custom builders. Key Responsibilities: * Content Creation & Social Media: Edit short-form videos and post engaging content daily across social platforms (Instagram, TikTok, YouTube, etc.). * SEO & Website Management: Optimize and update our website with new pages, strengthen SEO performance, secure backlinks, and ensure consistent lead generation from Google and AI-driven search. * Advertising Strategy: Manage digital ad spend, track ROI, and refine strategy to maximize qualified leads at the right cost. * Market Targeting: Build lists of high-end neighborhoods and identify key geographic areas for focused marketing campaigns. * Builder Outreach: Organize and execute custom home builder outreach initiatives, strengthening relationships and creating steady project pipelines. * Marketing Materials: Develop polished look books, one-pagers, presentations, and other client-facing collateral that reflects our luxury positioning. * Brand & Merchandising: Design branded merchandise for both team and customers, reinforcing Southern Pool Designs’ premium image. Qualifications: * 3+ years experience in marketing, digital strategy, or related field (construction or luxury industry experience a plus). * Proficiency in video editing and social media content creation. * Strong knowledge of SEO, Google Analytics, and backlink strategies. * Experience managing digital advertising campaigns (Google Ads, Meta Ads, etc.). * Excellent communication and organizational skills. * Ability to balance hands-on content execution with higher-level marketing strategy. * Creative eye for branding and design.