Social Media Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom at Core of the Heart | Torre
Social Media Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom
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Social Media Growth Strategist for @JohnnyChangLive & @UnlearnedWisdom

You'll scale gospel reach, converting viewers into a global faith community through strategic growth.
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Freelance
Recurrent
Compensation
USD4k - 7k/month
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Remote (for United States residents)
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Emma of Torre.ai
about 1 month ago

Requirements and responsibilities


Our Mission: Bring biblical clarity and daily guidance to people seeking God in a chaotic world.Check out our content before applying:Johnny Chang YouTube: @johnnychangliveJohnny Chang Instagram: @johnnychangliveUnlearned Wisdom YouTube: @UnlearnedWisdomUnlearned Wisdom Instagram: @unlearnedwisdomTikTok: @theejohnnychangYour RoleEvery new follower, every viral clip, every email subscriber is a person who just took their first step toward hearing the gospel. The teenager who discovers Johnny on TikTok and starts watching every day. The mom who sees a Reel, joins the email list, and six months later is in a daily Bible reading habit. You are the person who builds the systems and strategies that make those first encounters happen at scale.You own growth strategy across all platforms, run a continuous experimentation engine, convert viewers into community members, and project manage content output so the team hits every deadline without dropping quality.What You’ll OwnGrowth strategy and execution across YouTube, Instagram, TikTok, and email, setting goals, building the roadmap, and driving results week over weekCreative direction for viral content, collaborating with the team to identify hooks, formats, and topics that travel far and land with the right audiencePerformance analysis with weekly reports tracking views, followers, email subscribers, and engagement rates across every platformA/B testing engine: running continuous experiments on thumbnails, titles, captions, posting times, and content formats, then applying what worksFunnel building: converting casual viewers into email subscribers, Discord members, and app users through strategic calls to action and landing pagesContent scheduling and project management: owning the content calendar and managing the editing team to ensure every piece ships on timeTrend and platform research: staying ahead of algorithm shifts, emerging formats, and cultural moments we can use to reach new audiencesWhat Success Looks Like (First 90 Days)Objective 1: Launch experiments and report resultsLaunch 5-10 content experiments across platforms with a full analytics report documenting what worked, what did not, and what to do nextObjective 2: Achieve measurable audience growthDouble monthly view count across short-form platforms. Exceptional: double follower acquisition rateObjective 3: Own content operations100% on-time content scheduling for the full 90-day periodProject manage the editing team to hit every deadline with zero missed publish datesThis Role Is NOT For You If:You have never grown a page beyond 100,000 followers on your ownYou need someone else to set your priorities. This role requires a self-directed operator who builds systems, not someone who follows checklistsYou do not have verifiable proof of results. Links, screenshots, and data are required, not optionalYou are not comfortable working in a fast-moving, faith-based organization where the mission shapes every decisionNon-Negotiable RequirementsPortfolio of social accounts grown with verifiable proof (analytics screenshots, case studies, or live links)3-5+ years of digital marketing experience focused specifically on social media growthExpert-level storytelling ability for viral platforms: hooks, pacing, and platform-specific formatsExpert-level analytics skills across platform-native tools and third-party softwareDemonstrated experience building funnels from social audiences into owned channels (email, community, app)Proficiency in ClickUp, Google Drive, social analytics platforms, video editing software, and AI toolsCompensationStarting at $4,000-$7,000/month depending on experience. If you are an A-player with proven results, we pay accordingly.How to ApplyPlease follow all the steps on the application page. Include undeniable proof that you have deep knowledge of the internet. Show us proof that you have grown pages past 100,000 followers and have made viral content before. If your experience is not made clear in your application, we will pass over it quickly.Our Core ValuesKeep God First - We focus on the gospel and how it can impact peoples’ lives.Radical Accountability - We own outcomes, not intentions. You come with solutions, not problems.Move with Urgency & Discipline - We act quickly on the most impactful tasks for the business. You’re not scared to make calculated decisions with incomplete information.Committed to Systems & Processes - We build systems so excellence doesn’t depend on individuals. We build for scale.Embody Grace For Each Other - Always speak honestly and openly address issues, but remember that everything comes through grace.
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