Senior Manager – Biddable Media at Inspire Brands | Torre
Senior Manager – Biddable Media
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Inspire Brands

Senior Manager – Biddable Media

Inspire Brands
Posted by
Juan Carlos Guisao
Ricardo Anders
Stewart Munoz
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Full-time

Legal agreement: Contractor

Currency exchange and payroll taxes to be paid by:

Candidate

Compensation
USD5k - 6.5k/month
Non-negotiable
location_on
Hybrid (Carrera 11B #99-25, Bogotá, Bogota, 110221, Colombia)
Posted 3 months ago

Responsibilities

PURPOSE OF THE POSITION The Sr. Manager will be responsible for leading all digital media activation efforts for 1 – 2 brands within the Inspire Brands portfolio. This role will work cross-functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and with Inspire’s media agency-of-record to develop and execute all in-house aspects of the broader campaign. Leading a team of 3 – 5 direct reports and collaborating with peer Managers and Senior Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio. RESPONSIBILITIES: Digital Media · Responsible for owning and overseeing all digital media activation for respective brand(s). o Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search. · Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance · Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s) · Collaborate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance. · Work closely with the larger demand generation teams (Audience Planing, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested. · Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets · Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought · Work with your team to ensure billing and budget pacing is handled accurately and on time · Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team · Push test and learn agendas to media and business performance. · Delivery ad hoc campaigns and requests in a timely organized manner. · Be partners to Media Strategy and planning as well as Publicis in buying and planning all media. Agency and Cross-Functional Internal Teams Collaboration · Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid media plans and campaign status reports on a regular basis or as needed · Interface with external/internal teams in managing requests concerning processes and deliverables. · Partner with Managers of MS&P and the agency relationship at the “pod” level · Provide insights on competitive tracking, campaign performance, pacing on a regular basis and/or as needed · Partner with the media analytics team to measure impact of ongoing campaigns and overall plan · Work with Audience Planning to determine audience scalability and strategies across each platform. · Partner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges EDUCATION QUALIFICATION: Required Minimum: Bachelor’s degree EXPERIENCE QUALIFICATION: · 5+ years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media · 5+ years working in media buying either on the agency side or the client side · Experience managing people and projects · Demonstrated experience in problem solving and managing multiple tasks REQUIRED KNOWLEDGE, SKILLS OR ABILITIES: · Ability to lead teams and deliver results · Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key) · Ability to balance multiple priorities and meet project deadlines · Excellent oral and written communication skills · Ability to lead and influence others · Personal integrity, humility, an appreciation for the power of true teamwork · Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands · Self-starter personality who can operate with minimal supervision
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