Job DescriptionWe are seeking a motivated Data Analyst to join the Business Intelligence and Healthcare Analytics team, with primary focus on marketing performance and member experience analytics. This role will drive insights that optimize our marketing strategies, enhance member journeys, and improve product engagement across our digital health platform. You'll work closely with marketing, product, and the revenue operations teams to translate member behavior into actionable strategies. This position offers direct collaboration with senior leadership and clear advancement opportunities. Experience in the telehealth/digital health space is highly valued.ResponsibilitiesPartner with marketing and product teams to translate business requirements into analytics solutions that drive member acquisition, engagement, and retentionConduct in-depth analysis of marketing performance, member journey analytics, product adoption patterns, and engagement metrics across the member lifecycleBuild and maintain marketing attribution models, funnel conversion analytics, cohort behavior tracking, and member segmentation frameworksDesign and develop intuitive Looker dashboards that enable marketing and product teams to monitor campaign performance, member engagement, and product feature adoption through self-service analyticsDevelop comprehensive documentation and insights that empower teams to make data-driven decisions on marketing spend, product roadmap, and member experience optimizationSupport analysis for marketing campaigns, A/B tests, product experiments, and member journey optimization initiativesAnalyze product utilization patternsRequired Skills1-3 years of experience in marketing analytics, product analytics, or data analytics rolesStrong SQL proficiency - Ability to write clean, efficient queries for complex member behavior and marketing performance analysisLooker expertise - Hands-on experience building dashboards, explores, and LookML models focused on marketing and product metricsMarketing & product analytics experience - Deep understanding of marketing attribution, conversion funnels, cohort analysis, member lifecycle analytics, and product engagement metricsHealthcare data expertise - Experience with healthcare claims data, understanding of HIPAA compliance and PHI handling in digital health contextsProduct analytics fundamentals including event tracking, feature adoption analysis, user segmentation, and retention modelingExperience analyzing digital marketing platforms (Google Analytics, paid media platforms) and member engagement toolsStrong communication skills with ability to present member insights and marketing performance to cross-functional stakeholdersExperience working with product managers, marketing teams, and technical teams to define metrics and tracking strategiesPreferred QualificationsBachelor's degree in Business, Marketing, Data Science, Statistics, or related fieldFamiliarity with GCP services and BigQuery for large-scale member data analysisExperience with cloud data warehouses (BigQuery, Snowflake, or similar)Experience with GitHub and version control for analytics codeKnowledge of data transformation tools (DBT preferred)Experience with customer engagement platforms (Braze, Iterable, or similar)Familiarity with product analytics tools (Amplitude, Mixpanel, or similar)Knowledge of data privacy regulations (HIPAA, GDPR) as they relate to marketing and member dataSalary Range$85,000 - $110,000 a year
