- Holman is a global automotive leader with a history dating back to 1924
- Holman provides a unique range of automotive-centric services including fleet management, vehicle fabrication, powertrain distribution, and retail automotive sales
- Holman is committed to diversity, equity, and inclusion, and provides equal employment opportunities to all employees and applicants
Holman is seeking a Manager - Creative Marketing to lead content marketing efforts and support strategic initiatives in sales, lead development, brand building, and thought leadership. The ideal candidate will have 7-10 years of marketing, PR, or agency experience, with expertise in researching, writing, and editing in a business environment. The role involves collaborating with Holman divisions and the Marketing team to develop and produce marketing and sales collateral, manage external vendors, create email messaging, and oversee the company's website and brand identity. The Manager will also lead all content marketing personnel, including hiring and performance management. A university degree in marketing, business, communications, or a related field is required.
Responsibilities:
- Lead content marketing efforts and support strategic initiatives in sales, lead development, brand building, and thought leadership
- Liaise with all Holman divisions for development of marketing content
- Develop and produce marketing and sales collateral, including research, writing, and editing
- Manage and partner with outside vendors and other external vendors as appropriate
- Create email messaging for Marketing automation platform and website
- Distribute client email messages, invitations, surveys, etc. in partnership with the Digital team
- Partner with creative agency to create video content as needed
- Provide content for social media postings and campaigns
- Initiate and ensure delivery of media, advertising, and marketing inquiries by trade publications
- Oversee the company’s website, including writing or editing copy and coordination with vendors
- Oversee the company’s brand and brand identity in the market, including development of branded content
- Lead all Content marketing personnel including hiring and performance management as appropriate
