MissionOwn and execute Sword Predict's multi-channel outreach strategy end-to-end. You'll be a campaign creation machine, rapidly testing and iterating across email, SMS, direct mail, and AI-powered conversations to drive member engagement with our core products. This role demands both strategic thinking and hands-on execution - you'll conceive campaigns and implement them yourself, leveraging both AI tools and traditional marketing tactics to maximize conversions.Why This Role ExistsPredict identifies thousands of high-risk members who need our help. We need someone who can build, test, and scale personalized outreach campaigns across every channel - someone who thrives on experimentation, owns outcomes completely, and can move fast while maintaining quality. You'll be responsible for convincing members to choose Sword's products over traditional healthcare options.About Sword PredictSword Health Predict is an AI-powered system that identifies members at high risk for needing costly musculoskeletal (MSK) or pelvic surgery. By analyzing data like social determinants of health, clinical indicators, and claims, Predict detects these individuals early, sometimes months before a surgery decision, and connects them with digital physical therapy and human support to avoid unnecessary procedures and reduce overall healthcare costs.The RoleMissionOwn and execute Sword Predict's multi-channel outreach strategy end-to-end. You'll be a campaign creation machine, rapidly testing and iterating across email, SMS, direct mail, and AI-powered conversations to drive member engagement with our core products. This role demands both strategic thinking and hands-on execution - you'll conceive campaigns and implement them yourself, leveraging both AI tools and traditional marketing tactics to maximize conversions.Why This Role ExistsPredict identifies thousands of high-risk members who need our help. We need someone who can build, test, and scale personalized outreach campaigns across every channel - someone who thrives on experimentation, owns outcomes completely, and can move fast while maintaining quality. You'll be responsible for convincing members to choose Sword's products over traditional healthcare options.What You'll OwnCampaign Creation & Execution (40%)Design and launch multi-touch campaigns across email, direct mail, SMS, and other owned channels for all Sword products (Thrive, Bloom, Move, Mind)Run rapid experimentation cycles: DM tests, email A/B tests, SMS variations, new channel pilotsWrite compelling copy that converts - from subject lines to full email sequences to landing pagesBuild campaign assets directly: HTML emails, Jinja templates, journey workflows in marketing automation platformsCoordinate with CSMs and partners to align messaging and manage client-specific requirementsProduct Marketing & PositioningDevelop deep expertise in all Sword products to create persuasive campaigns that differentiate us from traditional healthcareCreate segment-specific messaging that resonates with different member populations and risk profilesBuild reusable content libraries: email templates, SMS snippets, value propositions for each productPartner with Product team to translate features into member benefitsAI-Powered OutreachOptimize AI concierge conversations through prompt engineering and conversation flow designEstablish voice and tone guidelines for AI-generated content across channelsQA and refine AI outputs to ensure brand consistency and complianceBuild evaluation frameworks to measure AI vs. human-generated content performanceAnalytics & Optimization (10%)Own the full funnel: track opens → clicks → calls booked → enrollments → first sessions → sustained engagementInstrument every campaign with proper tracking and attributionAnalyze performance weekly and iterate based on data - kill what doesn't work, double down on what doesReport on ROI and campaign effectiveness to leadershipDay-to-Day ResponsibilitiesYour typical week might include:Monday: Analyzing weekend campaign performance, proposing 3 new email tests for the weekTuesday: Writing HTML for new email templates, setting up A/B tests in IterableWednesday: Meeting with CS and enrollment strategist team to align on messaging, reviewing AI agent conversation logs for optimization opportunitiesThursday: Building a new SMS journey for prior authorization members, updating DM test creativeFriday: Creating next week's campaign calendar, documenting winning tests for the content libraryYou'll regularly:Ship 3-5 new campaign tests per week across channelsWrite and deploy email campaigns, SMS sequences, and direct mail testsBuild and maintain HTML/CSS email templates and Jinja personalization logicCoordinate with concierge team to align human and AI outreach effortsTroubleshoot technical issues in marketing automation platformsPresent campaign results and recommendations to stakeholdersWhat Success Looks Like:30 Days:Shipped your first 5 campaign tests across at least 2 channelsDocumented current state of all active campaigns and identified optimization opportunitiesBuilt relationships with Growth Product, Data, and Engineering teams Created your first product-specific email sequence60 Days:Running 10+ concurrent experiments across email, SMS, and DMEstablished testing framework and reporting dashboardLaunched at least one new lifecycle journey from scratchDemonstrated measurable lift in at least one key metric90 Days:Built comprehensive content library with proven templates for each productAchieved 20%+ improvement in enrollment conversion rate through testingEstablished yourself as the go-to expert for all things outreachCreated scalable processes for rapid campaign deploymentRequired Experience:3-7 years in growth, lifecycle, or performance marketing with proven ability to drive conversion metricsHands-on campaign execution experience - you've personally built and deployed campaigns, not just strategized themMulti-channel expertise: Email, SMS, direct mail, and ideally some experience with conversational/chat interfacesTechnical comfort: HTML/CSS for emails, basic understanding of APIs and data flows, marketing automation platformsData-driven mindset: You live in spreadsheets and dashboards, constantly forming and testing hypotheses. Familiarity with Looker or similar tools is criticalExceptional writing skills: You can write copy that converts across different formats and audiencesProven track record of scaling outreach programs to 10k+ contacts/month while maintaining qualityRequired Skills & Attributes:Builder mentality: You'd rather ship an imperfect test today than a perfect campaign next monthSystems thinker: You see patterns and create repeatable processes from chaosExtreme ownership: You don't wait for others - if something needs doing, you figure it outCross-functional collaboration: You work effectively with Product, Engineering, Data, and Operations teamsComfortable with ambiguity: You thrive in fast-moving environments where priorities shiftWhat We'd Love to See:Healthcare or digital health marketing experienceExperience with Iterable, Braze, or similar marketing automation platformsFamiliarity with LLM tools (GPT, Claude) and prompt engineeringBasic SQL or data analysis skillsExperience with compliance requirements in regulated industriesTrack record of building marketing operations from scratchComfort with structured content formats (YAML, JSON)Experience with A/B testing tools and statistical significanceFamiliarity with customer data platforms and segmentationKnowledge of email deliverability best practicesCompensation€65,814 - €103,422 a yearThese compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.You'll join a small, ambitious team where everyone contributes ideas AND executes them. We move fast, test constantly, and aren't afraid to fail. We're data-obsessed but maintain empathy for our members who are dealing with real pain. This is not a role where you'll delegate execution to others - you'll be hands-on every day, building campaigns yourself while also thinking strategically about our overall approach. If you want to make a massive impact on people's lives while building cutting-edge marketing programs that blend AI with human touch, this role is for you.US - Sword Benefits & Perks:• Comprehensive health, dental and vision insurance*• Equity shares*• Discretionary PTO plan*• Parental leave*• 401(k)• Flexible working hours• Remote-first company• Paid company holidays• Free digital therapist for you and your family*Eligibility: Full-time employees regularly working 25+ hours per weekUS Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.Please note that this position does not offer relocation assistance. If in Portugal, candidates must possess a valid EU visa and be based in Portugal.Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status. Portugal - Sword Benefits & Perks:• Health, dental and vision insurance• Meal allowance• Equity shares• Remote work allowance• Flexible working hours• Work from home• Discretionary vacation• Snacks and beverages• English class*US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.*Please note that this position does not offer relocation assistance. If in Portugal, candidates must possess a valid EU visa and be based in Portugal.Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status. Apply for this job
