Strategy and Leadership
* Design and lead the company’s overall growth marketing strategy, ensuring alignment with business goals and the product roadmap.
* Lead and coordinate brand development and awareness initiatives, maintaining consistency and market relevance.
* Prioritize and manage a roadmap of growth experiments to optimize key funnels, including acquisition, activation, and retention.
Performance and Digital Marketing
* Own and manage campaigns across paid search, social, programmatic, SEO, and lifecycle channels.
* Analyze and optimize campaign performance using KPIs such as CAC, LTV, ROAS, churn, and retention.
* Scale cost-efficient acquisition strategies while testing and validating new growth channels.
Funnel and Conversion Optimization
* Partner with Product and Tech teams to enhance onboarding, activation, and user journey conversion points.
* Implement A/B testing frameworks across landing pages, emails, and other touchpoints.
Analytics and Reporting
* Build and manage dashboards to track marketing effectiveness.
* Translate data into insights and actions, and report regularly to leadership.
Brand, Content and Communication
* Coordinate and supervise the design team for brand, content, and communication initiatives.
* Maintain a consistent brand voice and identity across all channels.
* Oversee messaging, content marketing, and thought leadership strategy.
* Support PR, events, and community engagement initiatives aligned with growth goals.
