Marketing specialist at Krista Mashore Coaching

🙋‍♀️ Responsibilities: 🔹 Create a positive work environment for innovative creatives to thrive and perform their best work on behalf of the company. 🔹 Work with and empower team members to execute aspects of the independent marketing launch plans while hitting deadlines as you oversee that the overall launch strategy and technique come together as envisioned. 🔹 Conduct/participate in weekly marketing department meetings and daily check-ins with staff to ensure the highest productivity and individual growth. 🔹 Participate in the company’s marketing strategy + direction. 👀 Work closely with the CEO/Founder (and Leadership Team if applicable) to determine the direction the company should take when choosing how best to bring the company’s products and services to the marketplace so that they can be acquired. This would include, but is not limited to: 🔹 Participating in exploring, creating, and delivering value to meet the needs of a target market in terms of products and services. 🔹 Selecting a target audience for the company's products and services. 🔹 Choosing which attributes or themes to emphasize in advertising. 🔹 Defining the terms of sale, such as price, discounts, warranty, and return policy. 🔹 Discerning which product placements should be pursued in media or with people believed to influence the buying habits of others. 🔹 Oversee the Content Creation Factory. 🔹 Participate in developing and optimizing a cross-platform content strategy that supports the COMPANY’s brand and CEO’s thought leadership, driving awareness and traffic, and generating high-quality leads. 🔹 Develop audience growth strategies for search, social, paid, and relationship marketing channels. 🔹 Work with team members and vendors to manage all social media accounts and email campaigns. 🔹 Create a marketing content calendar so all messaging moments are coordinated. 🔹 Develop and maintain processes to ensure brand and voice consistency, along with high-quality, conversational, and engaging writing for all content. 🔹 Develop a QA process to avoid unnecessary errors, misspellings, broken links, etc. 🔹 Strategize All Revenue-Generating Marketing Launches. 🔹 Convert prospects into customers through strategic front-end and back-end launches throughout the calendar year to hit quarterly and yearly revenue goals. 🔹 Develop and maintain a yearly launch calendar that ensures company growth while leaving room for the rapidly evolving needs of the clients, brand, and industry. 🔹 Create Launch Briefs to keep team members and Founder(s) on the same page throughout the launch season for optimal success without burnout. 🔹 Set paid advertising budget and diligently monitor its spending rate to avoid going over budget and negatively impacting launch profitability. 🔹 Create and enhance new sales funnels to achieve launch goals. 🔹 Maintain and improve evergreen sales funnels if applicable. 🔹 Track and report all launch metrics and set benchmarks for future launches that the company can learn from. 🔹 Keeper of all marketing assets. 🔹 Develop and maintain marketing collateral that is published and accessible online by prospects who are interested in and contemplating buying from the company. 🔹 Review website, sales funnels, and landing pages for improvements and make messaging suggestions for improvement by working closely with the CEO if they so desire. 🔹 Regularly review business assets for quality updates and improvements and ensure all marketing assets align and consistently meet our brand standards. 🔹 Ability to analyze data to hypothesize revenue-driving marketing tactics.

Marketing specialist

Emma

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Krista Mashore

Chrissy Rapier

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Chrissy Rapier

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