Wasserman is a leading sports, entertainment, and culture agency and a partner to the world’s most iconic brands, properties, and talent.
We are looking for a Director, Accounts to join our rapidly growing team of college and youth marketing enthusiasts. As a Director, Accounts, you will actively manage and ensure the success of client projects, playing a key leadership role in all disciplines from strategic development to execution.
Responsibilities:
- Exceptional understanding of each client’s business, marketing goals, and program objectives which allows for complete ownership of client & agency relationship and growth
- Serve as senior strategic and planning contact for clients. This includes, but not exclusive to, audience thought leadership and communication strategy development specific to access points
- Agency leader that ensures all work is completed at the standards of Wass Next Gen - no matter how large or small
- Effortlessly partner and work cross-functionally with Wass Next Gen Client Services, Production, Digital, and University Relations teams to develop and execute integrated marketing campaigns and set tone for team
- Analysis and synthesizing of relevant qualitative and quantitative program data that clearly demonstrates program performance relative to campaign objectives. This includes, but is not limited to, managing a team appropriately to develop comprehensive reporting that allows for measurable success from the outset of programs.
- Identify areas of opportunity/organic growth within existing account base through real-time assessment of program performance, consumer insights and feedback, and regular dialogue with client contacts
- Develop best practices for entire team as well as broader agency
- Understanding and active participant in maintaining high-level agency financials (GPM goals, resourcing, ops budgets, staffing, etc.)
- Build and reconcile project-based budgets to achieve target profitability and ensure an efficient use of resources
- Forecast program financials for current program and future growth
- Lead New Business development from a client services perspective through management of client relationship, client strategy, creative development, sales operations, and budget development
- Identify and develop business and product opportunities for agency to expand and diversify roster and capabilities
- Positively contribute to agency culture by creating an environment that is healthy, productive and transparent
- Mentor direct reports to create best in class team. This includes, but not exclusive to, aligning on role clarify, professional development, goal setting and creating opportunities to grow within existing work
- Perform other duties, as assigned