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Responsibilities
About the Role:
- We manage an exclusive portfolio of high-growth direct-to-consumer (DTC) brands in the Beauty, Wellness, and Holistic Self-Care sectors.
- We are seeking an analytical, results-driven, and creative Paid Media Specialist to lead our acquisition campaigns.
- If you combine deep performance marketing expertise with a genuine appreciation for beauty rituals and holistic living, we want to hear from you.
- In this role, you will take full ownership of our paid acquisition channels across Meta, Google, and TikTok, aligning performance metrics with soulful, value-driven brand storytelling.
Key Responsibilities:
- Audit, execute, and scale high-impact performance marketing campaigns across Meta Ads, Google Ads (Search/PMax/Shopping), and TikTok Ads.
- Develop full-funnel acquisition strategies tailored to e-commerce conversions, subscription models, and high-ticket wellness offers.
- Monitor daily performance, budgets, and audience segments to maximize ROAS and minimize CPA through rigorous A/B testing and CRO.
- Partner closely with content creators and copywriters to brief high-performing UGC, aesthetic video assets, and educational ad creatives.
- Produce weekly and monthly executive dashboards tracking key metrics (ROAS, CTR, CVR, AOV).
- Execute advanced retargeting and lookalike architectures.
Qualifications & Requirements:
- 3+ years of hands-on experience managing performance ad budgets for e-commerce or DTC brands.
- Experience in Beauty or Wellness is a strong plus.
- Expert proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager.
- Strong grasp of data analytics, attribution models, and conversion rate optimization.
- Full professional proficiency in English (B2+ level is required).
- Must be available for a full-time schedule (Monday – Friday, 8:30 AM – 4:30 PM PST) and ready to start immediately.
Soft Skills & Mindset:
- Passion for beauty, wellness, and the holistic ethos.
- A proactive, self-directed approach with an owner mentality.
- Clear cross-functional communication and creative collaboration skills.
- Analytical mindset with the ability to turn data into actionable strategies.
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