Lovevery is looking for a Social Media & Influencer Specialist who is passionate about social media, creator partnerships, and storytelling. Reporting to the Manager of Social Media, this hybrid role is responsible for managing Lovevery's U.S. TikTok account while sourcing creators for our global Influencer Marketing program. The role is generally split approximately 50% TikTok management and 50% influencer sourcing, with priorities shifting throughout the year based on product launches and business needs.This is a dynamic, cross-functional role that's ideal for someone who enjoys wearing multiple hats and thrives in a fast-paced environment where priorities shift throughout the year. You'll collaborate closely with the Social, Influencer, Brand, Creative, Paid, and Customer Experience teams to help grow Lovevery's social presence, build meaningful creator partnerships, and bring campaigns to life across multiple channels.ResponsibilitiesTikTok Management (U.S.)Own the day-to-day management of Lovevery's U.S. TikTok account, including content planning, publishing, scheduling, and platform optimizationExecute the TikTok content calendar in partnership with the Social Media team, ensuring content aligns with campaign priorities and business goalsOwn the growth of Lovevery's U.S. TikTok presence by meeting established engagement, audience growth, and content performance goalsMonitor platform trends, sounds, creators, and emerging features to identify opportunities for growth and engagementTrack performance against established KPIs and recommend optimizations to improve engagement, reach, follower growth, and overall platform performanceReport platform performance, key learnings, and recommendations to internal stakeholders on a weekly and monthly basisCollaborate with Brand, Creative, Paid, and Influencer teams to support product launches, seasonal campaigns, and cross-functional initiativesAssist with TikTok Shop initiatives as needed, including creator coordination, product tagging, campaign execution, promotional opportunities, and affiliate supportBecome an expert in Lovevery's social media management, reporting, and listening tools to ensure efficient publishing, reporting, and platform optimizationInfluencer Sourcing (All Platforms)Source creators across Instagram, TikTok, YouTube, and emerging platforms for gifting, affiliate, and paid partnership opportunitiesBuild and maintain a strong pipeline of creators across parenting, family, baby, toddler, lifestyle, retail, and other priority categoriesIdentify creators for campaigns across all social platforms based on business priorities, product launches, and seasonal initiativesEvaluate creators based on audience fit, content quality, engagement, storytelling ability, and brand alignmentPartner closely with the Influencer Marketing team to provide creator recommendations for launches, evergreen gifting, affiliate programs, paid partnerships, and special campaignsStay informed on creator trends, emerging talent, and platform best practices, regularly sharing recommendations with internal stakeholdersMaintain organized creator databases and sourcing documentation to support the global Influencer Marketing programBecome an expert in Lovevery's creator sourcing and influencer management tools to ensure efficient creator discovery, organization, and reportingQualifications and Attributes2–3 years of experience in social media, influencer marketing, creator partnerships, or a related fieldExperience managing a brand social media account, preferably TikTokExperience sourcing or working with influencers and creators across multiple social platformsStrong understanding of TikTok, short-form video best practices, and platform trendsFamiliarity with TikTok Shop and affiliate programs is a plusExperience using social media management, analytics, listening, or influencer management tools (e.g., Dash Hudson, Sprout Social, GRIN, CreatorIQ, Aspire, Sprinklr, etc.)Excellent written communication skills with a strong understanding of social-first storytellingStrong analytical skills with the ability to interpret performance metrics and identify opportunities for growthHighly organized with the ability to manage multiple priorities in a fast-paced environmentProactive, curious, and solutions-oriented with a passion for identifying emerging social and creator trendsPassion for early childhood, parenting, education, and digital storytellingBachelor's degree preferred (Marketing, Communications, Journalism, or related field)The Benefits/Perks You'll EnjoyCompetitive salary, benefits, and stock option package3 weeks PTO in year 1 + 14 paid holidaysGenerous parental leaveAny equipment you need to get the job doneFree/discounted Lovevery productsRemote working option available anywhere in the U.S.Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.Based on market data and other factors, the salary range for this position is $40,000 to $50,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Social Media & Influencer Specialist

Emma

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