Job DescriptionThis is a remote position; however, candidates must be based in Colombia. We’re seeking a senior, hands-on Account-Based Marketing (ABM) Manager (individual contributor) to own the planning, execution, and optimization of our ABM strategy targeting high-value mid-market and enterprise accounts in the U.S.This is an execution-focused role for a metrics-driven marketer who lives in the funnel, understands channel mechanics, and works with a test-and-learn mindset. You’ll partner closely with sales and growth leadership to activate targeted, personalized campaigns that drive engagement, pipeline, and revenue.Reporting to the Director of Growth Marketing, this role will help scale and operationalize ABM across the organization. You’ll turn strategy into action—supporting account selection, campaign execution, performance tracking, and ongoing optimization. Success is measured by account engagement, pipeline creation, deal velocity, and revenue impact.Key responsibilitiesDesign and execute an ABM strategy aligned to revenue goals and ICP criteria. Define account selection, segmentation, and tiering (1:1, 1:few, 1:many). Establish baseline metrics and success criteria such as pipeline created, velocity, win rate, and ARR.Build and launch personalized, multi-channel campaigns based on clear hypotheses and measurable outcomes.Develop account-specific messaging and value propositions. Partner with content and creative teams to brief, build, and optimize campaign assets across channels.Monitor intent data, scoring, and triggers. Maintain target account lists with sales and marketing ops. Map buying committees and tailor messaging by persona.Execute coordinated programs across paid media, email, content syndication, events, and webinars in alignment with sales outreach.Work closely with SDRs and AEs on timing, messaging, and account insights. Share pipeline targets with sales and track SQLs, pipeline, velocity, and closed revenue. Support account planning and handoff processes.Own ABM reporting and dashboards. Track engagement, reach, pipeline influence, and progression. Translate data into clear actions and recommendations.Continuously test audiences, messaging, and channels. Build and optimize campaigns in tools such as HubSpot, Salesforce, LinkedIn Ads, and ABM platforms.Qualifications6–8+ years in B2B marketing with ABM or demand gen experienceStrong hands-on campaign execution skillsExperience with ABM platforms, CRM, and marketing automationData-driven and comfortable with performance reportingCollaborative with sales and cross-functional teamsSaaS or tech experience preferredWhat you bringStrong ownership and execution mindsetOrganized and able to manage multiple prioritiesStrategic thinking with hands-on deliveryAnalytical and creative problem-solvingBias toward action and experimentationClear communication and collaborative styleSalary:
