Product Marketing Lead, Consumer

ClassDojo

Emma

You'll launch and grow consumer experiences, driving adoption to pioneer the future of education.

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Full-time

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24 days ago

Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagement. Owning lifecycle and in-product marketing across surfaces like in-app, email, and community to boost feature usage, retention, and trial starts at key moments. Developing growth experiments to optimize messaging, positioning, pricing, and user journeys. Creating scalable playbooks for launching features across surfaces to drive meaningful gains in ARR and engagement.

About ClassDojo:

ClassDojo's mission is to give every child on Earth an education they love. We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share what’s happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, all built by a team of 65 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide. We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with deep backgrounds in education and large scale consumer internet, including Instagram, Netflix, Dropbox, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

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www.classdojo.com/

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