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Responsibilities
The RoleWe’re looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below.What we offerRemote-first cultureUnlimited PTOExtended Holiday break (Winter)Flexible schedulesWork from anywhere options*100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!Your ResponsibilitiesPlanning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.Working with direct response advertising strategies to drive sales revenue and/or qualified leads.Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.Creating and implementing campaign A/B test experiments to identify optimal campaign settingsUsing Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.Analyzing paid search campaign results and adjust strategy and budgets accordingly.Communicating with clients regularly to discuss goals and deliver results.Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.Requirements1.5-3 years of experience managing paid search campaigns for multiple client portfolios within an advertising agencyExcellent verbal and written communication skillsExcellent analytical skillsDeep knowledge of the SEM industry and the paid search advertising modelExperience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaignsGeneral knowledge of search engine optimization (SEO), social advertising, and web usabilityStrong Microsoft Excel skills: pivot tables, VLOOKUPS and chart buildingExtremely well organized, able to balance client timelines and business needs, possibly across multiple clientsWork comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplaceAn understanding of customer lifetime value and optimizing towards profits based on client marginsAbility to manage expectations and prioritiesExperience presenting to senior-level client contactsAgency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per clientExperience with Google SuiteNice to haveHands-on experience using AI and automation tools inside and outside paid search platforms to optimize resultsAdditional informationThe anticipated annual salary for this role will range from $74,000 - $85,000.*This position may be performed remotely in most states within the US, with some exclusions**This role offers the flexibility to work remotely; Wpromote has office hubs in Los Angeles, Chicago, and New York for learning and development, events, and collaboration in person.***This position is not eligible for immigration sponsorshipImportant notice: Beware of Job ScamsWpromote recruiting communications will only be sent through official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be fraudulent. The company does not require payment or fees during hiring nor request sensitive information such as Social Security numbers or payment details.Equal OpportunityWpromote is committed to bringing together individuals from different backgrounds and perspectives and provides employees with a safe and welcoming environment free of discrimination and harassment. Applicants with disabilities may be entitled to reasonable accommodation under the ADA and certain state or local laws. This employer participates in E-Verify.AI disclaimerWpromote may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. Final hiring decisions are ultimately made by humans.
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