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about 2 months ago
Requirements and responsibilities
About BioBio is a decentralized science protocol that helps launch and grow AI-driven biotech research. It enables scientists to raise funds, create value from their work, and distribute that value directly to their communities. Since 2023, Bio has directed over $50m to global researchers, offering an alternative to traditional pharma funding. Backed by investors like Binance Labs, Northpond Ventures, and Animoca Brands, Bio accelerates real-world therapeutics across longevity, brain health, fertility, psychedelic science, and more.About BiofyBiofy is Bio Protocol's commerce layer - a marketplace where cutting-edge, research-backed products created by decentralized science communities (BioDAOs) meet consumers. From longevity supplements to brain-health formulations, Biofy bridges the gap between decentralized research and real-world impact. We're building a new kind of e-commerce platform where product provenance is tracked on-chain and every purchase supports scientific innovation.About the RoleWe're looking for an E-Commerce Lead to own customer acquisition and drive growth for Biofy Shop. You'll operate across paid and organic channels - social, search, email, website - with an obsessive focus on optimization, reach, and conversion. This is a hands-on role for someone with D2C experience who knows how to acquire customers profitably and iterate daily as channels evolve. While experience matters, we believe drive and cultural fit matter most - if you're excited about our mission and passionate about shipping, we encourage you to apply even if you don't meet every requirement.ResponsibilitiesOwn customer acquisition across all channels: paid social, paid search, SEO, email, content, and websitePlan, execute, and optimize paid campaigns with a focus on CAC, ROAS, and conversionContinuously test and iterate - creatives, audiences, landing pages, messaging - to improve performanceBuild and optimize the end-to-end customer journey from first touch to repeat purchaseDevelop email/SMS lifecycle marketing to drive retention and LTVAnalyze performance data daily and make rapid decisions to scale what worksCollaborate with BioDAOs to craft compelling product stories and launch campaignsManage and grow organic channels including social media, SEO, and communitySupport international fulfillment setup as we scale into new marketsRequirements5+ years of health, wellness or supplement e-commerce experience at a D2C brand, with hands-on customer acquisition responsibilityProven track record of scaling paid channels (Meta, Google, TikTok) profitablyDeep expertise in omnichannel marketing - paid, organic, email, website optimizationObsessive about optimization: you test constantly and let data drive decisionsStrong analytical skills - fluent in CAC, LTV, ROAS, conversion funnels, and attributionExperience building e-commerce operations from early stage to growthSelf-starter who thrives in fast-moving, autonomous remote environmentsNice to HaveFamiliarity with Shopify, Klaviyo, or headless commerce platformsInterest in Web3, blockchain, or decentralized communitiesExperience with influencer marketing or community-led growthWhat We OfferFully remote work with flexible hoursCompetitive salary and token-based compensationHigh ownership - you'll shape Biofy's growth strategy from day oneMission-driven work: every sale supports groundbreaking scientific researchCollaborative team at the forefront of DeSci and biotechnology
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