About Right Side UpPlease note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.About the RoleWe’re seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10–40 hours per week.ResponsibilitiesDevelop and execute B2B demand generation strategies to drive qualified pipelinePlan, launch, and optimize multi-channel campaigns across paid, email, content, and eventsPartner with sales and marketing teams to align on pipeline goals and lead qualityBuild and manage lead generation funnels, including landing pages, forms, and nurture flowsAnalyze campaign performance and continuously optimize for conversion and ROICollaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)Support account-based marketing (ABM) initiatives where relevantIdentify new opportunities to improve acquisition, engagement, and pipeline velocityRequirementsStrong foundation in B2B demand generation and pipeline marketingExperience building and optimizing multi-channel campaignsFamiliarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)Ability to analyze performance data and translate insights into actionExperience partnering closely with sales teams to drive revenue outcomesComfort working across different industries, audiences, and go-to-market motionsStrong project management and communication skillsNice to HaveExperience in high-growth startup environmentsFamiliarity with both inbound and outbound demand generation strategiesExperience supporting both strategic planning and hands-on executionWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
