Marketing Operations Manager, Email & AI at OpenSesame | Torre

Marketing Operations Manager, Email & AI

You'll reinvent growth marketing by owning AI-powered campaign operations and driving impactful experiences at scale.
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Full-time

Legal agreement: Employment

Compensation
USD100k - 115k/year
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Remote (for United States residents)
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Emma of Torre.ai
3 days ago

Requirements and responsibilities


About OpenSesameOpenSesame is the trusted partner for workforce reinvention in the age of AI. We deliver integrated software, curated and customizable content, and expert services embedded into existing learning, HR, and work systems to help organizations expand their human + AI potential and thrive through change.About the RoleOur growth marketing team is the engine behind pipeline, and we're looking for someone who sits at the intersection of campaign operations and AI to help us create better experiences for our prospects and customers, faster and more effectively.This role owns the execution layer: you are the owner of our email channel – operations, performance, deliverability, and compliance – alongside campaign builds, database health, and the workflows that connect it all. You'll use AI to streamline execution, personalize interactions, and build workflows the whole team benefits from, making every touchpoint more relevant and timely at scale. Your work ensures a seamless experience for prospects, reliable data to inform future decisions, and full activation of our growing database. This role is ideal for someone who geeks out on how marketing operations actually works and gets genuinely excited about what AI makes possible. You're already hands-on with tools like Claude, ChatGPT, and HubSpot Breeze, and you have opinions about them. You care about the experience on the other end of every email you send, you're energized by building systems that scale, and you thrive in a team that moves fast and values impact. You'll work with best-in-class tools including HubSpot, Salesforce, Qualified, Clay, and Asana – and you'll bring the curiosity and drive to push what's possible with all of them.Performance Objectives30 Days — Ramp Up & Foundations Goal: Learn the systems, understand the team's work, and start contributing to execution.Complete onboarding and gain access to all systems (HubSpot, SFDC, Asana, Claude, Qualified, ChatGPT, etc.)Meet key stakeholders across growth marketing, RevOps, sales, and GTM ops; join campaign status meetings and begin contributingReview current email governance standards, segmentation logic, compliance requirements (GDPR, CAN-SPAM), and baseline email performance metricsShadow and support 2–3 live campaigns across email, webinar, and event channelsAudit HubSpot — workflow organization, campaign folder hygiene, and AI features currently activated vs. available (including Breeze)Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting structureDeliverables:Baseline email health report covering deliverability, list quality, and performance trendsHubSpot AI audit — summary of features available vs. in use, with top 3 recommendationsList of recommended workflow or automation improvements based on initial auditPropose one AI use case for campaign ops or QA efficiency to test in the next 60 days60 Days — Ownership & Execution Goal: Take ownership of recurring processes, execute independently, and begin applying AI in your workflow.Independently own the build, QA, and launch of 3+ campaigns across email, webinar, event, or partner channelsOwn email operations end-to-end — segmentation, sends, deliverability monitoring, compliance, and performance reportingMap and document current campaign ops processes — intake, build, QA, and launch — for at least two recurring campaign typesBuild and launch your first agentDraft a structured intake checklist and Asana template for campaign requestsContribute optimization ideas based on email performance data — segmentation, timing, subject lines, CTAsDeliverables:3+ campaigns launched independently with clean attributionEmail performance report with optimization recommendationsDocumented campaign ops process for at least two campaign typesFirst agent live in HubSpot. Claude or other tooling, with a brief summary of what it does and the time it saves90 Days — Impact & Growth Goal: Demonstrate full autonomy, improve systems meaningfully, and deliver something that moves a metric.Own the email channel end-to-end — including a defined testing roadmap and ongoing performance optimizationBuild and launch at least one AI-powered nurture sequence with improved personalization or segmentation tied to a specific funnel stage or ICP segmentLead a campaign retrospective using a HubSpot dashboard you've built — share findings and recommendations with the marketing teamContribute at least one documented, scalable workflow to the team's shared AI playbookPartner with relevant stakeholders to finalize and socialize an org-wide campaign intake and ops processDeliverables:Documented email testing roadmap and performance recapAI-powered nurture sequence live, with engagement results vs. baselineHubSpot-based campaign report shared with the marketing teamOne documented AI workflow added to the shared team playbookYou might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional.We’re looking for proven examples from your career that show you can do this job — that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.Although it should go without saying (but it doesn’t), OpenSesame is an equal opportunity employer and we strive to create a welcoming, inclusive environment that celebrates diversity.Location: This position can be based anywhere in the US. We operate as a remote-first company, and invest in mandatory all-company meetings several times a year in addition to required team travel as necessary.Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.Compensation: The base salary for this position generally ranges between $100,000 and $115,000, depending on experience. At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. 
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