Meta Advertising Strategy and Performance: - Lead advertising strategy across multiple client accounts. - Develop new campaign concepts, testing strategies, and growth opportunities. - Analyze performance beyond surface-level metrics. - Identify the root causes of underperforming campaigns. - Challenge existing strategies and continuously look for better approaches. - Coach the Media Buyer to improve strategic thinking and performance. - Understand the full acquisition funnel, from advertising through qualified leads, booked appointments, and customer acquisition. Creative Strategy and Innovation: - Develop compelling hooks, angles, offers, and advertising concepts. - Create structured creative testing frameworks. - Translate campaign performance data into new creative opportunities. - Research competitors, consumer behavior, and emerging advertising trends. - Develop localized and market-specific advertising strategies. - Push the team to continuously test new ideas rather than rely on existing winners. - Establish a repeatable creative research and development process. Client Retention and Customer Experience: - Own client retention and satisfaction metrics. - Identify at-risk accounts before they become cancellation requests. - Build proactive client health monitoring systems. - Ensure campaign strategy aligns with client business objectives. - Lead the resolution of complex performance and relationship issues. - Improve onboarding, communication, reporting, and retention processes. - Develop strategies to increase client lifetime value. Leadership and Team Development: - Establish clear expectations, accountability, and performance standards. - Coach team members to develop stronger strategic and problem-solving capabilities. - Run effective performance and strategy meetings. - Identify skill gaps and opportunities for improvement. - Challenge mediocrity while maintaining a positive, growth-oriented culture. - Provide clear feedback and develop high-performing individuals. - Help shape future hiring and team development as the company grows. Problem Solving and Operational Ownership: - Identify operational bottlenecks and implement lasting solutions. - Improve systems, workflows, and cross-department collaboration. - Build processes that make performance more consistent and predictable. - Leverage AI, automation, and emerging technologies to improve efficiency. - Make independent decisions within the area of responsibility. - Create an operation that can scale without becoming dependent on company ownership.

Head of Fulfillment & Performance Strategy

Emma

Responsibilities

Skills wanted:

Language(s) required:

Sean Flynn

About Eyefly Digital:

mission:

www.eyeflydigital.com/

Admin access needed