As Associate Director of Product Marketing, you will lead the go-to-market strategy and execution across a portfolio of Enterprise Informatics products, driving cross-functional alignment and high-impact launches. You will own positioning and messaging, translating customer and market insights into compelling narratives that accelerate adoption and growth.Operating as a strategic partner to product, sales, and marketing leadership, you will influence product direction, shape market presence, and build scalable GTM frameworks. You will also lead and develop a high-performing team, ensuring strong execution and measurable business impact.Key ResponsibilitiesGo-to-Market Strategy & Product Launch LeadershipDefine and lead the global GTM vision, strategy, and execution across key product lines and solution portfoliosOrchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholdersEstablish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellenceOwn executive-level readiness and accountability for successful launches and revenue impactStrategic Messaging & Market PositioningSet the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadershipTranslate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personasPartner closely with Product and executive leadership to shape category positioning and long-term brand narrativeEnsure consistency and quality of messaging across all customer touchpoints and regionsCustomer, Market & Competitive IntelligenceLead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM directionSynthesize customer, competitive, and industry insights into actionable strategies and thought leadershipInfluence product strategy and investment priorities based on market opportunities and emerging trendsChampion a customer-centric approach across the organizationIntegrated Campaigns & Demand StrategyDefine and oversee the global product marketing campaign strategy in partnership with brand, content, and demand generation teamsEnsure alignment between product marketing initiatives and pipeline/revenue goalsEstablish KPIs and measurement frameworks to assess campaign effectiveness and optimize performance at scaleDrive innovation in channels, storytelling, and engagement to accelerate growthPartner & Ecosystem Marketing LeadershipDevelop and lead partner GTM strategies, strengthening strategic alliances and ecosystem growthAlign with channel leadership to drive joint value propositions, co-marketing initiatives, and revenue outcomesBuild scalable partner enablement programs and frameworks to expand reach and market penetrationTeam Leadership & Organizational ImpactSupport the development of the Marketing & Communications team, fostering a culture of excellence, accountability, and innovationSupervise, coach, and evaluate team members to ensure high performance and professional developmentAssign and prioritize workloads, monitor progress, and adjust resources to meet deadlines and objectivesSet clear goals, conduct regular performance reviews, provide constructive feedback and development plans, and implement improvement plans when neededRecruit, onboard, and train new employees, ensuring alignment with organizational policies and cultureFoster a positive work environment by resolving conflicts proactively, promoting collaboration and accountability across the team, and maintaining clear communication across the teamDefine organizational structure, roles, and career development pathwaysAct as a key member of the marketing leadership team, contributing to overall company strategy and decision-makingInfluence senior stakeholders and drive alignment across functions and geographiesPLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.Minimum Qualifications, Education and ExperienceBachelor’s degree or equivalent experience required.10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industriesProven track record of launching products and driving market impactProven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materialsA strategic thinker who’s equally comfortable getting tacticalExcellent written and verbal communication skillsStrong analytical mindset with experience using data to drive decisionsComfortable working cross-functionally in a fast-paced, ambiguous environmentExcellent project management and organizational skills—able to juggle multiple initiatives without losing focusExperience with tools like Salesforce, HubSpot, or similar analytics & CRM platformsMicrosoft Office experience requiredQuality StandardsCommunicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance. Follows all local, regional and country laws concerning employment.Follows all DeepHealth policies and procedures.Follows data privacy, compliance, safety and confidentiality standards at all times.Practices universal safety precautions.Promotes good public relations on the phone and in person.Adapts and is willing to learn new tasks, methods, and systems.Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines.Completes job responsibilities in a quality and timely manner.TravelThis position requires domestic / international travel up to 10%.Working EnvironmentRemotePhysical DemandsThis position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally.Salary range of $150,000 to $210,000 dependent upon experience.
2 days ago