Byte&Kite is a digital marketing agency helping clients across a range of industries improve their digital performance. As a CRO Specialist, you will identify opportunities to improve website and landing page conversion rates through research, analytics and structured experimentation. You will work with designers, developers, copywriters and marketing specialists to turn user insights into measurable improvements in conversion and customer experience.WHAT YOU WILL DOAnalyse website and landing page performance to identify conversion opportunitiesUse analytics, heatmaps, session recordings and user behaviour data to identify friction pointsDevelop hypotheses and prioritised testing plans based on evidencePlan and manage A/B and multivariate tests from hypothesis through analysisWork with designers, developers and copywriters to implement and test improvementsEvaluate test results and communicate clear conclusions and next stepsMonitor conversion funnels and identify opportunities to improve key user journeysPresent CRO findings and recommendations to clients and internal teamsMaintain documentation of tests, results and learnings across client accountsWHAT WE ARE LOOKING FOR3+ years of experience in CRO, experimentation, growth marketing or a closely related fieldStrong understanding of conversion funnels, user behaviour and landing page optimisationHands-on experience with A/B testing and experimentation platformsComfortable working with GA4 and tools such as Hotjar, Microsoft Clarity or similarStrong analytical skills and ability to turn behavioural data into actionable hypothesesUnderstanding of statistical significance and responsible interpretation of test resultsStrong collaboration skills across design, development, content and marketing teamsComfortable presenting findings and recommendations directly to clientsNICE TO HAVEAgency experience; experience with e-commerce or B2B conversion funnels; UX research; familiarity with Optimizely, VWO or similar experimentation platforms; basic HTML/CSS knowledge; and experience with Google Tag Manager.COMPENSATION AND BENEFITSCompetitive compensation based on experience and qualifications, with the full package discussed during the interview process. Professional development and training opportunities. Fully remote across US time zones, with additional company benefits discussed during the interview process.HIRING PROCESSApplication review - 30-minute conversation - hiring manager interview - offer. Every applicant receives a response.EQUAL OPPORTUNITYByte&Kite is an equal opportunity employer. We consider all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. If you need an accommodation at any stage of the process, contact our recruiting team and we will arrange it.
3 days ago