About Primal QueenAt Primal Queen, we're on a mission to help women thrive through ancestral nutrition and high-quality, whole-food supplements. We believe women deserve better than synthetic ingredients, overcomplicated wellness advice, and products that don't deliver.We're building one of the fastest-growing brands in women's wellness, and we're looking for a Lifecycle Marketing Manager to help deepen our relationship with customers long after their first purchase.This is a high-impact role for someone who loves both strategy and execution—someone excited to own the customer journey, drive retention, and create meaningful experiences that turn first-time buyers into lifelong advocates.The RoleAs our Lifecycle Marketing Manager, you'll own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.You'll be responsible for building best-in-class customer journeys that increase retention, subscription growth, repeat purchases, and customer lifetime value.You'll work closely with our Growth, Creative, Customer Experience, and Product teams to ensure every customer interaction feels intentional, educational, and on-brand.This role is ideal for someone who enjoys combining data-driven decision making with compelling storytelling.What You'll OwnEmail & SMS MarketingOwn the Email & SMS marketing calendar across campaigns and automated flows.Build, optimize, and maintain lifecycle automations in Klaviyo, including:WelcomeBrowse AbandonmentCart AbandonmentPost PurchaseCross-Sell & UpsellSubscriptionWinbackSunsetExecute SMS campaigns and automations (Postscript experience preferred).Collaborate with Creative to produce compelling emails and SMS campaigns that educate, inspire, and convert.Lifecycle & Retention StrategyDevelop and execute strategies that increase retention, repeat purchase rate, subscription adoption, and customer lifetime value.Build sophisticated customer segmentation and personalization strategies.Continuously improve the customer journey based on customer behavior and lifecycle stage.Identify opportunities to surprise and delight customers throughout their experience with Primal Queen.Testing & OptimizationOwn a structured experimentation roadmap across:Subject linesMessagingOffersSend timesSegmentationPersonalizationCreativeLanding pagesProduct recommendationsYou'll use data—not assumptions—to guide optimization.Analytics & InsightsAnalyze lifecycle performance and customer behavior.Build dashboards and reporting that clearly communicate opportunities and results.Surface actionable insights that improve retention and overall customer experience.Monitor retention KPIs and proactively recommend improvements.Cross-Functional CollaborationYou'll partner closely with:Growth MarketingCreativeCustomer ExperienceProductCROLeadershipto ensure every touchpoint delivers a seamless customer experience.What We're Looking ForRequired3+ years of hands-on Lifecycle Marketing or Email Marketing experience.Advanced experience with Klaviyo.Experience managing SMS marketing (Postscript preferred).Deep understanding of customer segmentation and lifecycle marketing.Experience building and optimizing automated customer journeys.Strong analytical mindset with experience interpreting retention metrics.Comfortable balancing strategy with hands-on execution.Experience designing and analyzing A/B tests.Strong copy instincts and understanding of consumer psychology.PreferredExperience in DTC eCommerce.Experience in health, wellness, supplements, beauty, or consumer products.Experience working with subscription businesses.Familiarity with cohort analysis, attribution, and retention reporting.Comfortable using AI tools to improve efficiency and creative workflows.What Success Looks LikeWithin Your First 90 DaysTake full ownership of Email & SMS marketing.Audit and optimize all existing lifecycle flows.Launch a structured testing roadmap.Improve lifecycle performance across key automations.Deliver clear reporting and actionable insights.Build scalable systems that support long-term growth.KPIsYou'll be measured on:Email RevenueSMS RevenueFlow RevenueCampaign RevenueRepeat Purchase RateSubscription RateCustomer Lifetime Value (LTV)Churn RateRevenue per RecipientClick RateConversion RateList GrowthUnsubscribe Rate
3 days ago