Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the nation’s most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility, we’re redefining what’s possible in personalized medicine and pharmaceutical manufacturing.Position Summary:This is a domain expert’s role. The Director of Product Marketing will own product marketing strategy, value proposition development, pricing architecture, launch execution, and competitive market intelligence across Empower’s full therapeutic portfolio. The right candidate has walked the halls of a competitor, a specialty pharma brand, a compounding pharmacy, or a telehealth platform and carries deep working knowledge of the therapy areas Empower operates in: men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health.Responsibilities:Product Strategy, Positioning, and Launch ExecutionLaunch Architecture: Build and execute therapy-specific go-to-market launch plans across Empower’s full portfolio that includes men’s health, women’s health, weight management (GLP-1), dermatology, longevity, peptides, sexual health, and cognitive health.Value Proposition and Product Positioning: Develop therapy-area-specific value propositions and product positioning for each of Empower’s categories. Build distinct positioning by audience (patient, prescriber, and telehealth partner) and translate positioning into product naming conventions, product-level brand architecture, and messaging hierarchies.Cross-Functional Orchestration: Serve as the connective tissue across all functions that touch a product’s commercial lifecycle. Partner closely with R&D and Product, Supply Chain and Operations, Sales, Customer Service, and the Campaign and Brand teams. Own the cross-functional launch calendar and keep all stakeholders aligned on commercial timelines and compliance readiness.Market Intelligence and Competitive StrategyIntelligence Systems: Build an AI-powered market intelligence capability aggregating competitive signals, prescriber data, and regulatory developments into insights that drive portfolio prioritization and senior leadership decisions.Competitive Positioning: Monitor the full compounding and functional medicine competitive landscape across every therapy area Empower operates in, including GLP-1 and weight management, testosterone and hormone therapy for men, hormone and peptide therapy for women, dermatology and skin health, longevity and anti-aging, sexual health, and cognitive health.Customer Insights: Run a voice-of-customer program capturing prescriber, telehealth partner, and patient insights through AI-assisted analytics. Translate findings into product roadmap recommendations and messaging refinements.Channel and Partner Pricing: Design pricing frameworks for telehealth platform partnerships and prescriber-facing channel relationships that drive volume without eroding brand positioning or margin. Develop pricing governance protocols and model the commercial impact of pricing decisions before implementation.Product Branding and Market ExperienceProduct Brand Architecture: Own the product-level brand architecture across Empower’s therapeutic portfolio. Define how each product line or therapy area is named, positioned, and experienced relative to Empower’s master brand.Patient and Provider Experience: Define and continuously improve the end-to-end experience for patients and providers across every therapy area, including onboarding journeys, patient education touchpoints, prescriber engagement materials, and the product-level narrative.Thought Leadership: Establish Empower as the authoritative voice across its therapy areas through clinical case studies, prescriber education materials, category insights, and conference presence.Campaign and Brand CollaborationCampaign Partnership and Brand Compliance: This role does not own demand generation or digital marketing execution; those functions sit with the Campaign team and the Director of Search & Social Performance. Provide strategic product input for therapy-area positioning, audience insights, value propositions, and product messaging frameworks.Sales Enablement and Channel Readiness: Equip the Sales team and telehealth partner network with the product knowledge, materials, and tools they need to convert at the point of prescription.Performance Analytics: Define KPIs spanning pipeline contribution, prescriber acquisition cost, and category penetration. Use AI-assisted dashboards to surface leading indicators and drive rapid test-learn-scale cycles reportable to executive leadership.Team Leadership and Organizational ScalingTeam Development: Recruit and lead a high-performance marketing team with pharmaceutical expertise and AI-native skills. Build a culture of experimentation and data literacy.Systems and Processes: Build scalable marketing operations such as campaign workflows, brand governance, or AI-powered project management to replace ad hoc execution with repeatable, auditable processes.Executive Partnership: Partner with the CEO, President, and CSMO to translate growth objectives into marketing strategy. Lead quarterly business reviews and board-level planning with clear performance data and commercial conviction.Knowledge and Skills:Deep therapy area domain knowledge across men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health that was developed through direct commercial experience in compounding, specialty pharma, telehealth, functional medicine, or an adjacent regulated category.Proven pricing strategy expertise: experience designing and managing pricing architecture across DTC, telehealth, and prescriber/provider channels in a regulated product environment.Working knowledge of FDA, DEA, and USP regulatory standards applicable to pharmaceutical and compounding marketing communications.Proficiency in data analytics, closed-loop attribution, and predictive modeling to optimize campaign ROI and inform commercial strategy.Strong cross-functional leadership and executive communication skills with ability to align stakeholders and present marketing outcomes to senior leadership.Experience and Qualifications:10+ years in product marketing with 3+ years at Director level; Bachelor’s degree required, MBA preferred.Must have come from within the industry: compounding pharmacy, specialty pharma, telehealth platform, functional medicine brand, or a direct competitor operating in one or more of Empower’s therapy areas.Demonstrated experience in product positioning, product-level brand architecture, and patient or provider experience design. Pricing architecture experience required.Hands-on experience with AI marketing tools including generative AI, predictive analytics, and performance dashboards; strong executive presence and communication skills required.Key Competencies:Customer Focus: Builds trust through customer-centric solutions.Strategic AI: Guides responsible AI adoption and adaptation.Optimizes Work Processes: Drives efficiency with continuous improvement.Collaborates: Partners effectively to achieve shared goals.Resourcefulness: Secures and deploys resources efficiently.Manages Complexity: Simplifies and solves complex challenges.Ensures Accountability: Delivers on commitments with integrity.Situational Adaptability: Adjusts approach to shifting conditions.Communicates Effectively: Tailors messages to diverse audiences.Values:People: Empowering people defines who we are.Quality: Excellence in every product, every time.Service: Serving others is our highest purpose.Innovation: Advancing care through technology and discovery.Employee Benefits, Health and Wellness:We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications.Physical Requirements:While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. Employees are regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.
21 days ago