Director of Demand Generation at Aircall | Torre
Director of Demand Generation
Report
Aircall

Director of Demand Generation

Aircall
Posted by
Yuliana Velasquez Ramírez
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Full-time

Legal agreement: Employment

Compensation
USD50k - 100k/year
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities

• Build, own, and execute the field marketing plan for North America. This plan will help Aircall to effectively grow and accelerate pipeline through a 360 marketing program: digital, content, web, webinars, trade shows, on/offline events, pipeline acceleration events, customer and partner content and/or activations • Lead a team of regional field marketers to execute local marketing programs that will deliver significant inbound and outbound qualified leads and pipeline growth to hit targets. You'll have great players from the start to help you achieve your targets • Be a trusted partner and leader for the Field Marketing team, working with the managers and specialists to ensure their success • Be a trusted partner to the US revenue leadership team by understanding and supporting the needs of each team through careful and calculated planning of marketing strategies and programs that accelerate deal velocity • Discover the decision-making process and key personas in the organization to support programming • Work with your team to develop strategies to expand usage of Aircall across SMB/MM accounts, across different personas • Understand how to develop end-to-end marketing programs across multiple accounts, for example scalable programs • Partner with sales to grow ABM. Work closely with sales & sales development to continue the exciting growth of our ABM strategy • Optimize our Partners & Channel Resellers. Work closely with our channel and partnerships teams to drive growth across our indirect sales channels • Create Memorable Moments. We believe in creating incredible moments for our customers and potential customers, from first touch through the entire lifecycle. You'll have freedom to take risks on creating engaging and memorable experiences for our prospects and customers across the customer journey • Conduct market research and evaluation to understand regional opportunities • Work closely with the Field Marketing Specialist across the North America region to ensure our regional plans are aligned with both sales and marketing goals and objectives • Ensure consistency of company priorities through brand strategy and messaging in all field marketing materials and communication • Communicate and educate the sales leaders regarding new and planned marketing initiatives including global, regional, and local programs • Ensure your team is informed and communicates effectively across to their regional partners and sales reps • Ensure performance and ROI are tracked, and set up processes to effectively measure outcomes • Work closely with your manager to review and analyze performance across your region • Drive and coordinate the creation of regional customer case studies, news stories, and user groups dedicated to existing customers • Develop the marketing strategy with the key partners of the region to run co-marketing initiatives and drive lead generation • Pair with our worldwide marketing. Collaborate with our EMEA & APAC marketing organization to share learnings and optimize efficiency. We are a close-knit marketing leadership team and work to support each other's initiatives.
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