Head of Marketing & GrowthReports to: PresidentLocation: RemoteAbout RPM HealthcareRPM Healthcare partners with physician practices, health systems, and self-insured employers to deliver scalable care management programs that improve outcomes, increase patient engagement, and generate measurable financial results.Our solutions include Remote Patient Monitoring (RPM), Chronic Care Management (CCM), care coordination, weight management, and population health programs.As we continue to grow, we are looking for a marketing leader who can help elevate our brand, generate demand, support sales growth, and build a scalable marketing function.The RoleThis is a hands-on leadership role.We are looking for a builder.Someone who enjoys both strategy and execution. Someone who can generate demand, strengthen our brand, support sales, improve our market presence, and help shape the future of our marketing organization.This is not a role for someone who wants to manage a large team. This is a role for someone who wants to build one.You will be responsible for driving growth, improving brand awareness, supporting business development efforts, strengthening marketing systems, and helping RPM Healthcare stand out in a crowded healthcare marketplace.Success in this role will be measured by your ability to contribute to pipeline growth, strengthen the RPM Healthcare brand, and create scalable marketing processes that support company growth.What You'll DoGrowth & Demand GenerationOwn and execute RPM Healthcare's growth marketing strategyDevelop campaigns that generate qualified opportunities for physician practices, health systems, and self-insured employersPartner closely with sales leadership to support pipeline generation and revenue growthBuild lead nurturing programs that move prospects from awareness to opportunityDevelop account-based marketing initiatives for strategic target accountsCreate campaigns around conferences, webinars, direct mail, email, digital advertising, and outbound initiativesImprove lead conversion performance across the funnelBrand & Market PositioningLead the ongoing evolution of the RPM Healthcare brandImprove website messaging, positioning, and user experienceStrengthen RPM's market presence through thought leadership, content, PR, and industry visibilityEnsure consistent messaging across all channels and customer touchpointsHelp define how RPM Healthcare is positioned against competitorsSales EnablementCreate presentations, case studies, one-pagers, videos, and sales collateralSupport executive presentations and conference opportunitiesPartner with sales to create targeted campaigns and outreach initiativesBuild marketing programs that directly support revenue generationMarketing OperationsWork closely with the team to improve HubSpot utilization, automation, reporting, and campaign executionEstablish KPIs, reporting processes, and performance dashboardsManage marketing budgets, contractors, agencies, and external vendorsContinuously evaluate marketing effectiveness and ROIWhat We're Looking For5+ years of marketing experience with increasing levels of responsibilityProven experience supporting revenue growth through marketing initiativesStrong understanding of demand generation, branding, content strategy, and sales enablementExperience working closely with sales organizationsAbility to operate as both strategist and executorStrong project management and organizational skillsStrong written and verbal communication skillsComfortable working independently in a fully remote environmentAbility to thrive in a fast-moving, entrepreneurial organizationPreferred ExperienceHealthcare, healthcare technology, or digital healthHubSpotZoomInfoLinkedIn AdvertisingGoogle AdsAccount-Based Marketing (ABM)Marketing automationBrand developmentB2B healthcare marketingPopulation health, RPM, CCM, or value-based careCompensationBase Salary: $90,000 - $110,000 (based on experience)Annual Performance Bonus: Up to 15% of base salaryBenefitsMedical, dental, and vision insurance401(k)Fully remote work environmentCompany-paid travel expenses for approved business travelDirect access to executive leadershipOpportunity to build and shape the marketing function from the ground upSuccess in This RoleA successful Head of Marketing & Growth will:Generate a consistent flow of qualified opportunitiesStrengthen RPM Healthcare's brand and market credibilityImprove sales and marketing alignmentCreate scalable marketing systems and processesIncrease marketing's contribution to pipeline and revenueElevate the quality and consistency of RPM Healthcare's marketing presenceBuild a marketing function capable of supporting the company's next stage of growthThis role is for someone who wants to build, create, lead, and directly influence the future growth of RPM Healthcare.
