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3 days ago
Requirements and responsibilities
At Oscilar, we're building the most advanced AI Risk Decisioning™ Platform. Banks, fintechs, and digitally native organizations rely on us to manage their fraud, credit, and compliance risk with the power of AI. If you're passionate about solving complex problems and making the internet safer for everyone, this is your place.Why Join Us?Mission-driven teams: Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer.Ownership and impact: We believe in extreme ownership. You'll be empowered to take responsibility, move fast, and make decisions that drive our mission forward.Innovate at the cutting edge: Your work will shape how modern finance detects fraud and manages risk.Role Overview:We are hiring a Founding Content Marketing Manager to build Oscilar's content engine across every surface that matters — search, social, email, and brand.Your job is to produce a lot of content, put it in front of the right people, and make Oscilar the most recognized brand in AI risk decisioning. You will write SEO and AEO articles, ghost-write exec social posts, stand up our Twitter and Reddit presence, run email newsletters, and lead creative brand campaigns from video to podcasts to physical books.This role is for a content operator who believes the cost of publishing has collapsed and that the winners in B2B brand are the teams who ship ten times more content at a higher bar than their competitors. You will treat AI as a force multiplier and run content pipelines that no four-person team could have run two years ago.This is a high-ownership role with direct impact on how the market perceives Oscilar and on how much organic pipeline our brand creates.You will report to the Head of Growth and partner closely with our Execs, Design, Performance Marketing, Events, and Customer Marketing teams.What You'll Do:Publish multiple pieces of content every week across formats and channelsOwn the weekly editorial meeting and the quarterly content roadmapSource topics from exec POVs, customer calls, Slack, #pulse, and your own readingBrief, review, and polish writing — yours and others' — to a consistent Oscilar voiceRun experiments: new formats, new channels, new distribution tacticsRead the numbers: what ranked, what got cited, what drove pipeline, what floppedSEO & AEO ArticlesOwn the blog as a pipeline channel — editorial calendar, topic strategy, production, and performanceShip SEO articles that rank and AEO articles that get cited by LLMsPartner with the Performance Marketing Manager on keyword strategy and landing page architectureBuild the content repurposing pipeline: blog → ebook → webinar → social → newsletterExecutive Thought LeadershipGhost-write LinkedIn posts, essays, and op-eds for Neha, Sachin, Saurabh, and other execsBuild each exec's voice into a distinct, recognizable point of view on risk, fraud, and AI in financeRun the weekly cadence: pulse sourcing, drafts, review, publish, measureCoordinate with PR and events teams on speaking opportunities and earned mediaNew Channel BuildsStand up Oscilar's presence on Twitter/X and Reddit from scratch — brand handle, exec handles, subreddit engagement strategyExperiment with short-form video, podcast clips, and community-native formatsBuild a playbook for each channel that is distinct from LinkedIn, not a copy-pasteBrand & Creative CampaignsLead creative brand campaigns across video, podcasts, physical books, and formats we have not tried yetProduce brand marketing content that makes Oscilar feel bigger than its headcountBrief and manage external creative partners: videographers, designers, illustrators, sound engineersOwn the taste bar on what ships with the Oscilar name on itEmail Newsletter & Customer MarketingLaunch and grow an external email newsletter that our ICP actually wants in their inboxRun customer marketing content: case studies, customer spotlights, user stories, and lifecycle emailCoordinate with CS and Sales on customer narratives that work for both prospects and existing accountsAI-Assisted Content PipelinesBuild and run content production pipelines powered by Claude Cowork, Claude Code, and agentic AIDesign workflows that turn one anchor asset (a research report, a webinar, a book chapter) into 30 downstream piecesMaintain the taste filter: AI produces the volume, you produce the quality barShip the internal tools and prompts the rest of the marketing team needs to go fasterWhat We're Looking For:Content Generalist with Range5–7+ years in B2B content, brand, or editorial rolesComfortable across formats: long-form SEO, social, video scripts, newsletters, podcasts, ebooks, and morePortfolio shows range, not just one format done well ten timesDistribution-First ThinkerYou do not write content and hope it finds an audience — you design for the channel before you startDeep familiarity with LinkedIn, Twitter, Reddit, YouTube, search, email, and podcast ecosystemsYou have launched a new channel from zero and know what the first 90 days look likeKnack for QuantityYou ship at a volume most content marketers consider reckless — and somehow the quality holdsYou have opinions on where polish adds pipeline and where it just slows you downComfortable making the call to publish when it is 80% right and iterate in publicB2B Brand InstinctYou understand how content compounds into brand in B2B and software specificallyYou can name the companies doing this well right now and explain whyYou know the difference between "content that ranks" and "content that builds a brand" — and you can do bothAI-Native OperatorDaily operator of Claude Cowork and Claude Code, or equivalent agentic AI toolsYou have built content pipelines powered by AI and can show receiptsYou reach for an AI agent before you reach for a freelancerYou have strong opinions on where AI belongs in content production and where a human has to hold the penBonus ExperienceContent marketing at a company selling to financial institutions or regulated industriesJournalism, editorial, or longform writing backgroundVideo production fluency — scripting, directing, or editing short-form content yourselfPodcast production experience, from booking to post-productionComfort shipping webapps or microsites with GitHub and Vercel (or similar) for content campaignsWorked at a company in the $5M–$50M ARR scaling phaseWhy This Role Is UniqueAt Oscilar, you will:Build the content engine from scratch — formats, channels, voice, and cadence are all yours to defineGhost-write for execs with real points of view, not recycled LinkedIn takesLead creative bets most B2B companies never make — video, podcasts, physical books, and whatever comes nextOperate with high autonomy, real budget, and a team that values shipping over planningBenefits and Other Perks:Compensation: Competitive salary and equity packages, including a 401k plan.Flexibility: Remote first culture.Health: 100% Employer covered comprehensive health, dental, and vision insurance with a top tier plan for you and your dependents. (US)Balance: Unlimited PTO policy.Culture: Family-Friendly environment; Regular team events and offsites.Development: Unparalleled learning and professional development opportunities.Impact: Making the internet safer by protecting online transactions.
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