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2 months ago
Requirements and responsibilities
Performance Creative Strategist Contract (Full-Time Hours, 40 hrs/week) | Reports to: Pod Lead | Contract to Full-Time RoleMissionThe Performance Creative Strategist leads creative strategy for a portfolio of ecommerce clients within their pod. You drive advertising performance through data-informed creative direction — bridging the gap between paid media insights and high-converting creative execution. You own the full creative lifecycle, from ideation and briefing through to delivery and optimization, and you are ultimately accountable for the creative performance of your accounts.Performance KPIsYou will be measured against the following KPIs on an ongoing basis:Hit Rate: Target 100% | Green: 20%+ | Red: <80%Revision Rate: Target 100% | Green: <10% | Red: >10%On Time Delivery: Target 100% | Green: 95%+ | Red: <95%Error Rate: Target 0% | Green: <0.05% | Red: >0.05%In addition, you will be expected to develop a comprehensive creative testing framework for the DTC brands in your pod.Key ResponsibilitiesCreative Strategy & DirectionLead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accountsDevelop and continually optimize each client s overarching creative strategy to drive brand growth and ad performanceOwn creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief processCraft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectationsAnalyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others — translating results into actionable decisionsDevelop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awarenessClient ManagementServe as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussionsHost client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goalsPitch new creative concepts to clients, articulating the strategic rationale and expected impact clearlyHold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectationsKnow each client's brand guide inside and outTeam Collaboration & ExecutionProvide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the briefDelegate creative requests to the appropriate team members and manage project timelines from inception to deliveryPartner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisionsSource and negotiate with UGC creators; manage each project from shipment through to final creative deliveryWrite direct response scripts and consumer-centric copy for ads across platformsResearch & Continuous ImprovementMonitor market, industry, and platform trends to inform creative strategy and stay ahead of shiftsConduct comprehensive market research on customer demographics for each clientContribute to the ongoing improvement of Brick's Creative PlaybookMaintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity highSkills & Experience RequiredProven experience developing and executing paid social creative strategy, ideally in a DTC or ecommerce agency environmentStrong working knowledge of media buying across platforms, including Facebook/Instagram and TikTok — hands-on experience preferredAnalytical mindset with the ability to interpret performance data and translate it into clear creative decisionsExcellent written and verbal communication skills; able to present confidently to clients and brief internal teams with precisionExperience directing UGC creators and managing creator relationshipsBasic graphic design and/or video editing skillsStrong financial literacy, including understanding of budgets, ROAS, and the relationship between spend and returnHighly organized with the ability to manage multiple client accounts and campaigns simultaneouslyObsessive attention to detail — you triple-check before submittingImpeccable written and spoken EnglishOur Core ValuesEvery team member at Brick is expected to embody our four core values:Extreme Ownership — You own your outcomes. No excuses, no finger-pointing. If something goes wrong on your accounts, you own the fix.Openness — You welcome feedback, share ideas freely, and operate with transparency toward clients and teammates alike.Growth — You are never the finished product. You are always learning, testing, and improving — for yourself and your clients.Exceeding Our Own Expectations — Good enough is not the standard. You consistently push beyond what's expected and take pride in doing exceptional work.This is a contract role operating at full-time hours (40 hrs/week) with the opportunity to transition into a permanent position.
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