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Responsibilities
Responsibilities
What you are expected to do:
As the Senior Performance Marketer, you own the performance of our paid ads clients. Your work goes beyond clicking buttons in the ad platforms. You are expected to understand high-level marketing and strategy, all the way down to the nuts and bolts of how things are working. This includes but is not limited to:
Meta Ads Management
- You are the one inside the accounts, daily ensuring the work is ROI-positive.
- You understand metrics like nCAC, CAC, ROAS, MER, contribution margin, and LTV, and optimize campaigns based on profitability.
Google Ads Management
- You understand how Google Ads works alongside other marketing channels and are experienced in managing Search, Shopping/PMax, and remarketing campaigns.
Ideation for new creative
- We provide our clients with ideas and suggestions for new content that would perform well based on past performance.
Auditing Accounts/Tracking
- Whether it be a new account or an old one, you will be responsible for auditing structure, targeting, tracking, attribution, etc. to make sure all accounts are optimized.
Conversion Rate Optimization
- You analyze landing pages and funnels to improve conversion rate.
- You know how to identify friction points in the funnel and work with designers/developers to improve performance.
Attribution/Reporting Ownership
- You understand the limitations of platform attribution and are comfortable analyzing blended metrics, GA4 attribution, and CRM data to determine true performance.
Growth Initiatives
- When campaign work is stable, you’ll contribute to improving internal systems, testing new marketing strategies, and helping the agency grow.
Requirements
- Advanced/professional written and verbal English skills.
- 5+ Years in a digital agency.
- Experience managing multiple client accounts simultaneously (agency experience required).
- You have personally managed $50k+ per month in ad spend across Meta and Google Ads and understand how to scale campaigns profitably, with proof/case studies.
- CMS Familiarity: You must be familiar with a WordPress/Shopify backend.
- Tracking/Attribution Pro: You must know tracking and attribution inside and out.
- Strong understanding of digital marketing beyond paid ads (funnels, CRO, attribution, and analytics).
- Ability to manage multiple accounts, priorities, and deadlines.
- A team-oriented growth mindset, we want to win together!
- YOU ARE DRIVEN: I want someone who is hungry and looking to grow, not someone who sits around waiting for a to-do list.
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