Role OverviewImpruvon is seeking a high-impact, results-driven Director of Marketing to build, scale, and own our marketing engine. This is a true player-coach role for a builder who thrives with a high degree of autonomy and is comfortable moving between high-level strategy and hands-on execution. Reporting directly to the CEO, you will be responsible for filling the top of the funnel, optimizing our systems, and establishing Impruvon as a trusted leader in the long-term care and behavioral health sectors. The primary focus of this role is building a repeatable, scalable pipeline generation engine. Demand generation and pipeline creation will be the core driver of success. In the early stages, you will personally execute campaigns, build workflows, and launch outbound initiatives while also defining strategy and leading the marketing function. You will define the roadmap, optimize our systems, and manage our Senior Marketing Manager. This role requires someone who prioritizes marketing attribution and performance, is deeply technical in HubSpot, and is comfortable operating in an ambiguous, fast-paced environment where measurable business impact is the priority.Key ResponsibilitiesMarketing Strategy & Pipeline OwnershipOwn the end-to-end marketing strategy and execution aligned to company growth goalsDefine ICPs, segmentation, and go-to-market approaches for Residential Providers and government systemsDrive marketing-generated pipeline and opportunity creation, aligning closely with Sales to improve lead quality and velocityBuild and scale a repeatable demand generation engine across outbound email, digital campaigns, and conference strategiesDrive predictable, scalable pipeline and revenue contribution through marketing effortsDemand Generation & Funnel Development (Primary Focus)Design and execute multi-channel campaigns including: Outbound email and sequencingDigital campaigns (paid and organic)Conference and event strategyPartner and co-marketing initiativesBuild systems that consistently generate qualified pipeline, not one-off campaignsOptimize conversion across the funnel (lead → opportunity → closed deal)Continuously test, iterate, and refine channel performance and messagingBrand Ownership, PR & Thought LeadershipOwn the Impruvon brand identity, ensuring a consistent and compelling voice across all channelsDevelop and execute a thought leadership strategy that positions Impruvon as a trusted, mission-driven innovator in medication managementManage public relations and external communications to increase awareness and credibilityIdentify and secure speaking opportunities, awards, and partnerships that elevate the company’s profile and support sales credibility and pipeline generationProduct Marketing & Customer StorytellingTranslate complex product capabilities into clear, differentiated value propositionsOwn the customer advocacy engine, including: Case studiesCustomer success storiesOutcome-driven contentPartner with Product to ensure market feedback informs positioning and roadmap alignmentEquip Sales with high-impact messaging and collateralMarketing Operations & HubSpot MasteryTake full ownership of the existing HubSpot marketing suiteOptimize: Lead scoring and lifecycle stagesAttribution and reportingAutomation workflowsEnsure high data integrity and CRM disciplineBuild scalable systems that improve efficiency, visibility, and conversionLeverage AI tools to automate workflows, personalize outbound at scale, and accelerate executionReporting, Analytics & ROI OwnershipBuild and maintain a rigorous reporting cadence for the CEOTrack and report on: Pipeline generatedConversion rates across the funnelCampaign performance and ROIEnsure all marketing activity is measurable, attributable, and tied to business outcomesUse data to continuously optimize strategy and resource allocationTeam Leadership & ManagementDirectly manage and mentor the Senior Marketing ManagerSet priorities and ensure high-quality execution across campaigns, content, and designBridge strategy and execution to ensure alignment with growth objectivesBuild and scale the marketing function as the organization growsSkills, Knowledge and ExperienceRequired6+ years of B2B marketing experience (SaaS strongly preferred)Proven track record of building demand generation engines that consistently generate pipelineExperience working closely with Sales to drive measurable business outcomesTravel: Ability to travel occasionally (approx. 10–15%) for industry conferences, partner events, and company off-sites.Technical SkillsStrong experience with HubSpot marketing suite (optimization, automation, reporting)Deep understanding of marketing funnels, attribution, and conversion optimizationExperience executing multi-channel campaigns (outbound, digital, events, partnerships)AI & Modern MarketingExperience using AI tools to improve marketing execution and efficiencyAbility to leverage AI for outbound personalization, workflow automation, and rapid iterationMindset & LeadershipPlayer-coach mentality: willing to execute while leadingHighly autonomous with a strong sense of ownershipComfortable making decisions in ambiguityAnalytical and results-oriented with a strong focus on ROIStrong communicator able to align cross-functional teamsPreferred ExperienceExperience in healthcare, long-term care, or regulated B2B environmentsExperience in a fast-growing startup building marketing from the ground upWhat Success Looks LikePredictable Pipeline: A repeatable, scalable lead generation engine consistently hitting targetsClear ROI Visibility: Leadership has real-time insight into marketing performance and impactBrand Authority: Impruvon is recognized as a trusted leader in the spaceSales Alignment: Strong lead quality, improved conversion rates, and faster deal cyclesOperational Excellence: HubSpot is a clean, automated, and reliable source of truthBenefitsBase Salary: $135,000 – $155,000 (Dependent on experience)100% company-paid medical coverage (base plan)Dental & vision available401(k)Company-paid life, AD&D, STD & LTD insuranceLifestyle Spending Account (wellness, personal use, and company swag)Flexible PTO + company holidaysFlexible, remote-friendly work environmentMission-driven work with real impact on vulnerable populationsOpportunity to own and grow a critical function within the companyAbout Impruvon HealthAt Impruvon Health, we are transforming medication management and clinical workflows with intuitive, one-click solutions that simplify processes, eliminate inefficiencies, and empower care teams to do more with ease and confidence. Designed in partnership with IDD providers, our platform automates medication administration and other clinical workflows such as treatments, minimizes errors, and strengthens compliance—ensuring safer, more effective care for the individuals who depend on it, while keeping providers aligned with regulatory requirements effortlessly.
