GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.Learn more at
groundtruth.com.We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team
here.A bit about Analytics team Analytics team provides analytical support to multiple stakeholders (Product, Engineering, Business development, Ad operations) by developing scalable analytical solutions, identifying problems, coming up with KPIs and monitor those to measure impact/success of product improvements/changes and streamlining processes.This will be an exciting and challenging role that will enable you to work with large data sets, expose you to cutting edge analytical techniques, work with latest AWS analytics infrastructure (Redshift, s3, Athena, and gain experience in the usage of location data to drive businesses. Working in a dynamic start up environment will give you significant opportunities for growth within the organisation.A successful applicant will be passionate about technology and developing a deep understanding of human behaviour in the real world. They would also have excellent communication skills, be able to synthesise and present complex information and be a fast learner.You will: Define proper measurable metrics/variables for analyzing a business problem and provide actionable recommendationsOwn a work stream completely, come up with interesting findings from data on your ownIdentify problems within an area and find solutions to itFrame out various hypotheses to solve root cause analysis problemPut tested hypothesis together to present a story/analysis to larger group/stakeholdersActively work/coordinate with data science/ data engineering to understand best practices used for coding/scripting and implement them within the teamActively discuss with different teams (Product, data science) to understand objective/business context of various projectsMinimum Qualifications: Technical Skills (Must have) B.Tech degree (4 year) in Computer Science, Statistics, Mathematics, Economics or related fields6+ years of experience in working with data and conducting statistical and/or numerical analysisAbility to write SQL code, Strong understanding of statisticsScripting/automation using R/ pythonExperience with AWS analytics infrastructure (Redshift, S3, Athena, Boto3)Hands on experience in data visualisation tool like Looker/Tableau/QuicksightOther Skills (Must have) Strong understanding of patterns/trends and draw insights from thoseAbility to tell a good story and support it with numbers and visualsStrong hold of handling instances that require root cause analysis/investigatory analysisBe willing and able to quickly learn about new businesses, database technologies and analysis techniquesGo out of your way to help team members enhance technical skillsStrong oral and written communicationPreferred Qualifications (Nice to have) Cross functional background with experience in software development/data engineering roleExperience working with large datasetsBasic understanding of machine learning conceptsExperience in geo-spatial analysis with POSTGIS, QGISBenefitsAt GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.Parental leave- Maternity and PaternityFlexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)In Office Daily Catered Breakfast, Lunch, Snacks and BeveragesHealth cover for any hospitalization. Covers both nuclear family and parentsTele-med for free doctor consultation, discounts on health checkups and medicinesWellness/Gym ReimbursementPet Expense ReimbursementChildcare Expenses and reimbursementsEmployee referral programEducation reimbursement programSkill development programCell phone reimbursement (Mobile Subsidy program).Internet reimbursement/Postpaid cell phone bill/or both.Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% BasicCreche reimbursementCo-working space reimbursementNational Pension System employer matchMeal card for tax benefitSpecial benefits on salary account
