About The CFO Club:The CFO Club helps finance leaders navigate the complexity of modern finance so they can focus on strategic decision-making, capital efficiency, operational effectiveness, and long-term value creation.We provide peer-driven insights, practical frameworks, executive playbooks, and community-powered experiences that help CFOs and finance operators lead with greater clarity and confidence in a rapidly changing environment shaped by AI, evolving systems, and organizational complexity.Our audience includes CFOs, FP&A leaders, controllers, finance operators, and senior decision-makers looking for practical insight, trustworthy guidance, and meaningful professional connection.About the Role:We are looking for a Senior Editor to help build The CFO Club into a trusted, community-powered media brand for modern finance leaders.This role is responsible for growing loyal, engaged finance leadership audiences through authoritative, practitioner-led editorial experiences across articles, newsletters, social, video, podcasts, livestreams, events, and strategic partnerships.This is not a traditional editing role focused only on publishing content. It is an audience growth and editorial leadership role centered on creating serious-fun, decision-support content that helps finance leaders make better decisions, discover better tools and workflows, and navigate the changing realities of modern financial leadership.You will help shape the voice, authority, growth, and audience experience of the brand.Your work should increase subscriber growth, newsletter engagement, return audience behavior, topical authority, and trust with senior finance professionals.Who You Are:You understand how to create editorial brands that professionals actively trust, return to, and recommend.You are deeply curious about how finance leaders operate, make decisions, adopt technology, manage teams, and navigate complexity.You know how to turn practitioner insight into useful editorial experiences that feel credible, clear, visual, engaging, and worth sharing.You are not just a writer or editor. You are a builder of audience systems, community loops, and repeat engagement.You think beyond articles and understand that modern editorial engagement happens across newsletters, video, podcasts, social, community discussions, livestreams, events, partnerships, search, and AI discovery experiences.You are comfortable experimenting with formats, workflows, packaging, distribution strategies, and audience experiences to improve performance over time.You care about usefulness, clarity, audience trust, and measurable impact.What You’ll Be Doing:1. Build engaged, community-powered editorial experiencesYou will create serious-fun, expert-driven editorial and audience experiences that grow subscribers, increase newsletter engagement, and build loyal finance audiences.Create, assign, edit, write, and publish editorial content across articles, newsletters, social, short-form video, narrative video, podcasts, livestreams, events, and community formatsDevelop content informed by real practitioner insight, including interviews, contributor conversations, finance communities, surveys, Q&As, and social listeningCreate audience experiences focused on strategic finance leadership, AI adoption, workflows, forecasting, systems, operational effectiveness, and decision-makingHelp program and support webinars, livestreams, roundtables, podcasts, and editorial event experiencesRepurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assetsEnsure editorial output reflects the publication’s tone, usefulness, authority, and audience relevanceContinuously identify opportunities to increase audience participation, contribution, sharing, and return engagement2. Create insight-led decision-support content that performsYou will create and improve content that helps finance leaders make better operational, strategic, and technology decisions.Assign, edit, write, optimize, and experiment with JTBD, workflow, systems, tools, and practitioner-led contentBuild content that helps finance leaders understand what to do, how to do it, and what tools, systems, or approaches can helpImprove SEO-driven and community-driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs, and internal journeysProduce and improve decision-support formats such as benchmark reports, salary guides, AI reports, workflow roundups, expert interviews, surveys, member exclusives, and lead magnetsUse Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentationTest headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performanceMonitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverabilityShare learnings, experiments, and repeatable editorial playbooks across the organization3. Expand audience reach, relationships, and distributionYou will help grow The CFO Club through contributor relationships, strategic partnerships, distribution systems, and community engagement.Identify, recruit, and manage finance contributors, practitioners, SMEs, partners, and executive voicesBuild contributor → content → audience → community growth loopsAct as a visible host and guardian of the brand across newsletters, events, podcasts, social, community spaces, and contributor relationshipsPackage and distribute content across newsletter, social, search, Discover, podcast, video, community, partner, and digital PR channelsCollaborate on co-created reports, research, surveys, multimedia initiatives, and strategic partnershipsRepresent the brand through events, panels, podcasts, conferences, and external opportunities when usefulBuild and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligenceTrack relationship-building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience qualityHow Your Success Will Be Measured:Your success will be measured through:Growth in ICP subscriber acquisitionIncreased newsletter clicks and audience engagementGrowth in returning audience behavior and repeat visitsIncreased authority signals, search visibility, and AI discovery presencePerformance of decision-support and practitioner-led contentAudience participation and contributor engagementGrowth in non-organic and community-driven trafficSuccessful execution of multimedia, event, and partnership initiativesClear evidence that audiences trust, share, and repeatedly engage with the brandYour Skillset Includes:Strong editorial judgment and audience instinctsExperience creating B2B, practitioner-led, or professional editorial contentStrong interviewing and synthesis skillsAbility to turn complex workflows and operational topics into useful, engaging editorial experiencesExperience growing newsletter engagement, subscriber audiences, or community participationExperience across multimedia formats including newsletters, social, video, podcasts, webinars, or eventsComfort using analytics and audience signals to guide experimentation and optimizationExperience collaborating with contributors, SMEs, and strategic partnersUnderstanding of SEO, distribution strategy, audience engagement, and AI discovery trendsStrong organizational and communication skillsAbility to operate with speed, experimentation discipline, and audience empathyNice to Haves:Experience covering finance leadership, operations, enterprise technology, FP&A, accounting, or AI adoptionExperience creating benchmark reports, surveys, or insight-led contentExperience hosting or participating in podcasts, webinars, livestreams, or editorial eventsFamiliarity with tools used by finance organizations and modern finance teamsExperience building community-powered editorial systems or contributor networksWhy This Role Matters:The CFO Club exists to help finance leaders make better decisions in a rapidly changing business environment.This role helps turn the brand into more than a publication. It helps make The CFO Club a trusted decision-support destination and community-powered media engine for modern finance leadership.Under your ownership, the brand should become something audiences actively rely on, contribute to, share, and return to repeatedly.Salary Statement: This full-time position is available as a remote role that offers an annual base salary in the range of $100,000 to $130,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in USA only.In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.About Us: We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada.Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.
