At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.Pair Eyewear is seeking a Paid Search/SEO Manager to own the full search channel from campaign architecture, keyword strategy, and bid management across Search, Shopping, and Performance Max, to ad copy testing, feed optimization, and conversion tracking. There will be a strong emphasis on the analytical side: hitting customer acquisition cost targets, evaluating attribution, and understanding search's incremental contribution within the broader media mix. This role will report to our Director of Growth. You will own and scale our search presence across both paid and organic. You'll be our in-house expert across Google Ads, Microsoft Ads and organic search strategy. This is a high-ownership role sitting at the intersection of performance and content.What You’ll Do:Paid SearchOwn strategy, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads (Shopping, Search, Performance Max, YouTube, Demand Gen)Manage and allocate a multi-million dollar search budget to hit customer acquisition cost targetsBuild and maintain a rigorous testing cadence around keywords, bidding strategies, ad copy & landing pagesOwn feed management and segmentation opportunitiesStay ahead of platform changes (Demand Gen, SmartAI, PMAX evolution) and bring forward-looking recommendationsSEOOwn organic search strategy across technical SEO, on-page optimization, and contentDevelop and execute a content strategy targeting high-intent keywords across the eyewear spaceBuild and manage a link acquisition program to grow domain authority over timeCross-ChannelPartner with the data & analytics team to build reporting in Looker and ensure search data (paid + organic) integrates cleanly into our internal viewsCollaborate with the creative team to align search messaging & asset evaluation across our campaignsCoordinate with paid social and affiliate to align channel strategy, share keyword intelligence, and avoid cannibalizationWho You Are:You're a full-stack search expert who owns both paid and organic with confidenceYou're analytical and can making decisions from data and translating performance into clear, actionable insightsYou're a strong cross-functional collaborator, comfortable working with other teams to get things doneYou're a strong executioner, excited to develop scalable processes and systems as the channel growsYou move fast and prioritize well, balancing long-term strategy with the day-to-day demands of a high-growth DTC environmentNeed to Have:6+ years of hands-on experience in paid search and SEO, ideally within DTC or e-commerceDeep fluency in Google Ads, Google Merchant Center, and Microsoft Ads — you can build and QA campaigns yourself with expertise within Google Ads EditorExperience managing $3M+ in annual search spend with demonstrable efficiency gainsStrong understanding of incrementality, attribution, and how paid and organic search fit into a broader media mixComfortable assessing and analyzing data within LookerNice to Have:Experience with subscription or membership productsBackground managing search for licensed partnerships or co-branded collaborationsFamiliarity with weekly or high-cadence product drop environmentsExperience with both brand and performance search strategiesExperience leveraging AI tools to accelerate testing velocity and workflow efficiencySome Benefits and Perks of Working At Pair:Health, vision and dental insuranceGenerous vacation policiesCompetitive salaries with equity opportunitiesRetirement savings plan optionsFree eyewear (plus discounts for family and friends)At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $90,000 - $110,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
