Principal Product Marketing Manager, Data & BI at Actian Corporation | Torre

Principal Product Marketing Manager, Data & BI

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Full-time

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Remote (for United States residents)
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Emma of Torre.ai
3 months ago

Responsibilities


About ActianActian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us.About the RoleWe're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions. Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell. The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding. If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you.Responsibilities: Business Intelligence (Net New Acquisition)Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needsLead go-to-market for product launches from bill of materials through sales enablementCreate demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platformsBuild and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scriptsCreate sales plays and campaigns that drive adoption and pipeline impactPartner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insightsMonitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap inputActian Databases (Retention & Renewal)Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion playsBring new features to market and build enablement materials that sharpen renewal conversations around AI capabilitiesTranslate roadmap updates into customer-facing messaging that reinforces value at renewal timeCross-PortfolioContribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product linesCreate messaging and content for cross-sell expansion programs within the Actian portfolioRequirements: 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categoriesExperience marketing a BI or analytics product directlyBackground marketing to analytics teams, data engineers, and application developersFamiliarity with how AI capabilities are reshaping BI product roadmaps and buyer expectationsExperience with open-source communities, free trials and product-led growth modelsHands-on experience with AI tools and workflow automation (we pay attention to this)We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.