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21 days ago
Requirements and responsibilities
About ComfrtComfrt is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. We are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem. About the RoleWe are seeking a highly strategic and product-obsessed Product Category Director - Fleece & New Categories to lead innovation, product development, and execution within a key category at Comfrt. This role owns the end-to-end product lifecycle and partners closely with Design, Creative, Technical Design, Sourcing, and Merchandising to bring differentiated, high‑quality products to market at speed while maintaining the standards that define the brand.This is a hands-on leadership role. The ideal candidate is comfortable rolling up their sleeves and engaging in the details of product development execution while maintaining a high‑level strategic view of category growth and product direction.Key Responsibilities:Category Strategy & Product InnovationOwn category product vision, roadmap, and long-term growth strategyIdentify whitespace opportunities and new product concepts through market analysis, competitive intelligence, and trend researchConsistently analyze market trends, fashion trends, consumer behavior, and sales data to inform product strategy and category directionDemonstrate the ability to anticipate emerging trends and translate them into meaningful product opportunities for the brandContinuously identify whitespace across the market, fashion landscape, and evolving consumer needs to inform new product developmentMaintain strong awareness of fashion trends, cultural shifts, and evolving customer preferencesTranslate brand vision, customer insight, and cultural trends into product directionDrive innovation that expands the Comfrt product ecosystem while maintaining brand authenticityEnd‑to‑End Product Development LeadershipOwn the full product development lifecycle from concept through commercializationDevelop product briefs and guide product creation from ideation to launchPartner closely with Design to shape product expression and aesthetic directionLead key development milestones including concept reviews, sampling, fit sessions, and approvalsBuild and manage product development calendars to ensure timely delivery of product launchesDrive development speed and efficiency by identifying creative ways to streamline development processes and accelerate timelines without compromising product qualityBring new product ideas to market quickly by optimizing development calendars and leveraging agile development approachesDemonstrate the ability to develop both complex functional products and trend-driven fashion concepts within disciplined timelinesBalance speed-to-market with technical execution, ensuring products meet performance, quality, and brand standardsHands‑On Product ExecutionWork directly with cross‑functional teams and vendors to ensure product development milestones are achievedEngage closely in day‑to‑day product development execution to solve issues quickly and maintain development momentumPartner with Sourcing and factories to ensure feasibility, cost targets, and production timelines are metBalance speed‑to‑market with quality standards and brand integrityStep in when needed to remove roadblocks and keep product development moving forwardCross‑Functional LeadershipPartner with Merchandising to align category strategy with assortment architecture and commercial performanceCollaborate with Marketing to ensure product launches align with storytelling and campaign momentsWork closely with Technical Design to ensure product quality, fit, and construction standardsAlign with Buying and Supply Chain to support inventory strategy and production timelinesProduct Performance & Continuous ImprovementMonitor product performance, customer feedback, and competitive activityUse insights to refine future development and expand successful product franchisesIdentify opportunities to improve development efficiency, product quality, and speed‑to‑marketWho You Are10–15+ years of progressive experience in product development, product management, or category leadership within apparel or consumer brandsBachelor’s degree in business, Merchandising, or a related field.Deep expertise across the full product development lifecycle—from concept and innovation through commercialization and productionStrong category expertise with a track record of identifying innovation opportunities and scaling successful product franchisesDemonstrated ability to deliver product on time while maintaining high standards of quality, performance, and brand integrityMust Have Qualities:Collaborative: Experience partnering closely with vendors, sourcing teams, and supply chain partners to bring product to market efficientlyCollaborative by nature — thrives in cross-functional entrepreneurial environments and values partnership across design, merchandising, sourcing, and marketingLeadership:Proven experience operating at the Director level or higher within high-growth or global consumer brandsHands-on leadership style with a willingness to engage directly in product development execution when neededAbility to balance strategic category leadership with the day-to-day operational details required to bring product to marketGrowth Mindset: Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category.Experience scaling product categories and driving growth across multiple marketsCreative problem solver who thrives in fast-moving, entrepreneurial environmentsInsight Driven Product Strategist: Highly analytical with the ability to translate market insights, sales performance, and competitive intelligence into actionable product decisionsDeep understanding of customer:Strong product aesthetic and instinct for translating brand vision into compelling, customer-relevant productDeep appreciation for the Comfrt brand aesthetic and customer, with the ability to build product that feels authentic to the brandWhy Join Comfrt?Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.Work in a supportive, creative environment where your ideas and growth are valued.Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products! Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
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