About Rhythm EnergyRhythm is redefining the retail energy experience through innovation, technology, and customer obsession. We are building a smarter, cleaner, and more customer-centric energy company focused on delivering exceptional experiences while helping customers better manage their energy usage and costs.We move quickly, operate with high standards, and value people who are analytical, collaborative, and energized by solving complex problems.About the RoleWe’re looking for a Director of Lifecycle/Retention to lead customer engagement, onboarding, renewals, and lifecycle growth strategy across the customer journey.This role will own how Rhythm builds long-term customer relationships — from activation and education to engagement, renewal, loyalty, and winback. You’ll lead CRM, lifecycle marketing, segmentation, personalization, and retention experimentation efforts with the goal of improving customer satisfaction, retention, renewal rates, and lifetime value.You’ll work cross-functionally with Growth, Product/Engineering, Analytics, and Operations to build scalable lifecycle systems and deliver highly personalized customer experiences.What You’ll DoOwn lifecycle strategy across onboarding, engagement, retention, renewals, and reactivationLead CRM and customer communication channels, including email, SMS, push, and in-product messagingBuild segmentation, personalization, and behavioral targeting strategies across the customer lifecycle. Develop customer journey mapping and lifecycle analytics frameworksDevelop retention and renewal strategies designed to improve customer tenure and reduce voluntary churnDrive experimentation and optimization initiatives across onboarding, engagement, billing, retention, and renewal journeysPartner with Product, Analytics, Customer Experience, and Operations teams to translate customer insights into scalable engagement and retention programsBuild lifecycle programs that help customers better understand energy usage, costs, savings opportunities, and plan valueEstablish reporting, KPIs, cohort analysis, and retention performance measurement across the lifecycle funnelLead customer lifetime value optimization efforts, including upsell, cross-sell, and loyalty initiativesEnsure customer communications align with regulatory, operational, and brand standardsWhat We’re Looking For7–12+ years of experience in lifecycle marketing, CRM, retention, customer engagement, or growth-focused rolesStrong experience building and scaling lifecycle programs in subscription, telecom, utilities, fintech, membership, marketplace, or other data-driven consumer businesses. Experience in retail energy, utilities, or telco is a meaningful plusDeep understanding of customer segmentation, behavioral analytics, personalization, and retention strategyStrong experimentation mindset with experience running A/B and multivariate testing programsExperience with CRM and lifecycle marketing platforms such as Braze, Iterable, or similar toolsStrong analytical capabilities with experience in retention metrics, cohort analysis, churn reduction, and LTV modelingAbility to balance strategic thinking with hands-on execution in a fast-moving environmentStrong cross-functional collaboration and stakeholder management skillsStrong AI fluency and curiosity, with experience leveraging AI-driven tools and automation to improve lifecycle operations, customer personalization, experimentation velocity, and team efficiencySuccess in This Role Looks LikeImproved onboarding and activation ratesIncreased customer retention, renewal, and engagementReduced voluntary churnHigher customer lifetime valueStrong personalization and segmentation capabilitiesFaster experimentation velocity and lifecycle optimizationClear retention reporting and actionable customer insightsIncreased customer trust, satisfaction, and long-term loyaltyWhy Join RhythmOpportunity to shape and scale lifecycle strategy at a high-growth companyCollaborative, high-performance culture with strong cross-functional partnershipFast-moving environment where ideas can quickly turn into impactCompetitive compensation and benefits packageMeaningful opportunity to transform the customer experience in an industry ready for innovation
