Marketing Automation Manager at InVision | Torre
Marketing Automation Manager
Report
InVision

Marketing Automation Manager

InVision
Posted by
Manuela Vargas Jaramillo
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Full-time

Legal agreement: Employment

Compensation
USD57k - 107k/year
Non-negotiable
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Remote (anywhere)
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Posted over 5 years ago

Requirements and responsibilities

• Drive email best practices and scalable processes • Use email marketing and in-app messaging to engage our database of contacts with timely, relevant and valuable content that is representative of the InVision brand and culture • Strategically leverage our automation platforms to increase the volume and quality of the traffic sent to InVision’s core properties • Project manage email and in-app messaging campaigns from ideation to production to deployment • Leverage subscriber data to build highly targeted audiences for InVision communications and share learnings related to targeting strategies cross-functionally to improve targeting efforts across the organization • Report on campaign performance and socialize insights and opportunities • Collaborate closely key stakeholders in Lifecycle Marketing, Marketing Analytics, Design, Content Marketing and Demand Gen to drive key initiatives • Maintain and enforce email deliverability best practices, including an exceptional sender reputation and clean IP • Track KPIs and measure performance of campaigns and experiments • Run optimization tests to ensure we’re continuously improving our email engagement rates • Stay in the know about email and in-app messaging best practices
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