Virtual Events Marketing Manager at 15five | Torre
Virtual Events Marketing Manager
trending_up Invest in Torre
15five

Virtual Events Marketing Manager

15five
Posted by
Cristian David Villarraga
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Full-time

Legal agreement: Employment

Compensation
USD44k - 100k/year
location_on
Remote (anywhere)
Posted over 5 years ago

Responsibilities

• Virtual Event Marketing Planning • Own and execute 15Five’s Virtual Event Marketing Plan • Drive marketing-influenced pipeline and generate MQLs through weekly thought leadership webinars and other virtual event formats • Develop and complete OKR’s based on RevOrg goals • Virtual Event Marketing Operations • Create project scope and work collaboratively with other departments to autonomously lead virtual event operations including content development, creative/design production, speaker coordination, partner management and sourcing, budget, and logistics • Collaborate closely with Demand Generation, Content, Design, and Sales Teams • Plan and coordinate weekly thought-leadership webinars to drive top-of-funnel lead generation and brand awareness • Work closely with Marketing Ops to ensure proper attribution and success metrics are created • Virtual Event Promotion and Analytics • Create and execute Virtual Event promotion s leveraging email, social, and paid advertising as well as other channels • Work cross-functionally with RevOrg to promote events, drive registrations, and ensure prospect attendance. • Coordinate and execute creative promotional campaigns such as social media contests and direct mail giveaways • Track and analyze metrics to evaluate post-event success and ROI
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